Measures of the importance of and self-satisfaction with the independent and interdependent self were used to test age, gender, and culture differences in the nature of self-conception. The participants were 903 first-or second-year college undergraduates and 936 middle-class adults from four countries differing markedly in religious, political, and cultural dimensions: Hong Kong, Iran, Russia, and the United States. In both college and adult samples from all four countries, the Interdependent self was rated more important and a greater source of satisfaction than the Independent self. Analyses of variance indicated substantial main effects for age 113
Data provided by 7380 middle managers from 60 nations are used to determine whether demographic variables are correlated with managers' reliance on vertical sources of guidance in different nations and whether these correlations differ depending on national culture characteristics. Significant effects of Hofstede's national culture scores, age, gender, organization ownership and department function are found. After these main effects have been discounted, significant although weak interactions are found, indicating that demographic effects are stronger in individualist, low power distance nations than elsewhere. Significant nonpredicted interaction effects of uncertainty avoidance and masculinity-femininity are also obtained. The implications for theory and practice of the use of demographic attributes in understanding effective management procedures in various parts of the world are discussed.
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