This study evaluates the global competitiveness of Pakistan's fruit exports for the period 2003-2019. The comparative advantage and competitiveness of fruit exports of Pakistan are examined by employing revealed comparative advantage (RCA), revealed symmetric comparative advantage' (RSCA), relative import advantage (RMA), relative trade advantage (RTA), Trade Balance Index (TBI) and Revealed Competitiveness Index (RC). The empirical findings illustrate that Pakistan had a comparative and competitive advantage in fruit exports during the period under consideration. The global competitiveness of Pakistan in the fruit exports indicates that there exists much potential for the growth of the horticultural sector. With government patronage and proper facilities, the fruit products can be a source of valuable foreign exchange earnings for the Pakistan economy.
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