Employer branding has fascinated human resources (HR) managers and establishments over the last two decades. This is attributed to its practical business implications and being a strong predictor of many favourable organizational outcomes. Due to the fierce business rivalry and market saturation in recent times, businesses are increasingly looking to engage their workforce in order to induce employer commitment among them. Employer brand is one factor that can help organizations keep their employees involved in the job. Employee engagement is critical for service brands, such as the banking industry, for delivering better customer service and maintaining a motivated workforce. An engaged workforce is also more committed towards the organization, which also leads to many desirable business outcomes. This study targeted 485 employees from two banks (one a public sector bank and the other a private bank), which resulted in 409 functional responses. The work objective was to examine the influence of employer brand on employee engagement, which may lead to organizational commitment. This article also examined the mediating role of employee engagement with respect to the five dimensions of employer brand and organizational commitment. The regression analysis using structural equation modelling (SEM) revealed that all five dimensions of employer brand influence employee engagement. Employee engagement also shares a positive and significant association with organizational commitment. Moreover, the mediation analysis also revealed that employee engagement partially mediates the relationship between employee engagement and organizational commitment. These study findings have important implications for business managers, HR managers and academicians.
In terms of information availability, talent acquisition and entrepreneurial education, female prospective entrepreneurs encounter several hurdles and inadequacies. This study investigates how social media learning might improve entrepreneurial learning and creativity among female learners. In summary, this article examines the impact of two critical activities in social media communities (knowledge sharing and social interaction) on entrepreneurial learning and creativity, which might develop entrepreneurial ambitions among Muslim female learners. The data were collected from 253 university and college female students who used social media for entrepreneurial learning. The structural equation modelling technique was used on 233 functional responses in the study. The study instrument’s reliability and validity were also evaluated through different statistical measures before hypotheses testing. The study findings exposed that both knowledge sharing and social interactivity influenced entrepreneurial learning and creativity separately. The study also revealed that entrepreneurial learning and creativity further influenced entrepreneurial intentions. This research reveals female learners’ entrepreneurship intentions, which can be advanced using social media learning in a developing region. The primary theoretical research contribution is the identification of essential activities in virtual entrepreneurial communities, which can enhance the learning and creativity of young female learners. However, further studies need to be carried out in other developing regions among other marginalized groups to generalize these findings. Both teaching faculties and policymakers should make effective use of social media for imparting entrepreneurial education among students, which would further lead to entrepreneurial intentions among them. The researchers argue that there is an imperative need to promote female entrepreneurship intentions, especially among Muslim women, to make them self-reliant and self-employed. This makes it essential to promote entrepreneurial learning and creativity among them, which are significant factors to foster entrepreneurial intentions. Thus, this study has provided an effective and cost-efficient manner of imparting entrepreneurial education to female learners aspiring to become entrepreneurs.
The objective of this qualitative study is to examine the content of the fifth-year social studies textbook taught by the country, whether the content is relevant to the country's goal of a Single National Curriculum, and whether it addresses the future needs of society. The textbook contains Pakistan studies, history, geography, and economics. The findings show that the contents of the social studies textbook were relevant to the objectives of SNC but activities and model work were not as mental age of students as per psychological development mentioned in Piaget's theory of cognitive development. Children of age 7-11 can learn rules and responsibilities effectively, but logically in the developing stage, they might experience difficulty in grasping the legitimate implications of those standards in uncommon environments. It was recommended that content distribution should follow Piaget's developmental stage- based model and content selection should be based on the breadth and depth of concepts contained in the SNC.
A few studies have examined the factors that contribute to women's life satisfaction in the workplace. Some researchers have taken a gendered approach to this problem, arguing that stress and work–life balance has an effect on women's life satisfaction. This paper makes an important effort to investigate the link between family social capital (FSC) and life satisfaction among working women through the mediating influences of stress and work–life balance. Non-probability sampling was used to contact working women in the Northern Indian Region. The regression analysis showed that all the research hypotheses are supported. This work has made significant implications for scholars and practitioners. Unlike previous studies, this work has measured FSC as a multi-dimensional construct (family support, family interactions, family cohesion, and lack of family conflict). The results obtained are reliable and valid. This work can help academicians and practitioners to get a unique insight into the domain of FSC and life satisfaction.
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