Behavioral finance is precisely non-rational behavior of market investors. Behavioral finance theory shows that investors make investment decisions rationally, by intermittent change from the past and that investment decisions can be taken under the influence of some psychological factors. This theory shows how human behaviors are effective in the functioning of investment decisions and that investment decisions can be made in nonrational behaviors. People are determined to invest under the influence of emotions and personal intuitions with models based on rational behavior and investment behaviors. Whether individuals are rational in the economic decision-making process is one of the key points of debate and it seems quite complex to be able to demonstrate this. This study will focus on individuals (investors), one of the economic decision makers. Socioeconomic factors, as well as psychological factors, influence the risk that investors perceive in the decision-making process of individual investors. The purpose of this study is to identify stimuli that affect individual investors' drivers of financial investment decisions and to consider it in terms of behavioral finance. For this purpose, an individual investor questionnaire has been determined in the field which has previously been validated and reliable. This questionnaire was applied to 200 employees working in private and public banks operating in Aksaray and 177 people were provided feedback. In the case of Aksaray, it has been determined which stimulants are under the influence of predictions, estimates, emotions, personal intuitions, psychological and sociological behaviors of investment decision-making individuals.
Türkiye'de her geçen gün özel hastane sayısı artmaktadır. Dijitalleşme hem müşterileri ile hastaneler arasındaki etkileşimi hem de hastaneler hakkındaki bilgiye daha kolay erişilmesini sağlamaktadır. Bu unsurlar hastaneler arasındaki rekabeti yoğunlaştırmaktadır. Çalışmanın temel amacı günümüzde sağlık kuruluşlarınca da yoğun bir şekilde kullanılan ve müşterileriyle ilişkilerini sürdürmek ve onlarda sadakat yaratmak için önemli bir araç olan sosyal medya iletişimi, algılanan hizmet kalitesi, ağızdan ağıza iletişim ile marka imajı, hasta tatmini ve davranış eğilimi arasındaki ilişkiyi belirlemektir. İkincil amacı ise sosyal medya iletişiminin, algılanan hizmet kalitesinin, ağızdan ağıza iletişimin ve davranış eğiliminin marka imajı ve hasta tatmini üzerindeki etkisini incelemektir. Araştırmada veriler yüz yüze anket yöntemiyle toplanmıştır. Verilerin analizinde tanımlayıcı istatistikler, güvenilirlik analizi, faktör analizi ve korelasyon analizi, çoklu regresyon analizi uygulanmıştır. Bulgular; algılanan hizmet kalitesi, ağızdan ağıza iletişim, marka imajı ve davranış eğilimi arasında olumlu yönde bir ilişkiye işaret etmektedir. Sosyal medyada müşteri etkileşiminin ise hasta tatmini ile arasında anlamlı bir ilişki belirlenememiştir.
Nowadays, the rapid and effective delivery of health services is a very important issue. The integration of health services into technology-based systems has ensured the integration of the health field with an innovative style. With the development of technology and the diversification of technological tools, important steps have been taken in the digitalization of health services. These steps are taken for the digitalization of health services offer great opportunities for the health sector. The fact that health institutions follow the digitalization process closely and adapt quickly to this process has brought many advantages. This process provides great convenience in terms of providing better health services for both individuals who want to benefit from health services and all other stakeholders, as well as health personnel working in private or public institutions. Moreover, the concept of digital health, which has gained importance with the digitalization of health services, has many applications in itself. These are wearable technologies, virtual reality technologies, tele-medicine, e-health, 3d printers and m-health applications. Among these applications, mobile health technology makes a significant contribution to the delivery of health services. İndividuals witness new developments in technology day by day and adapt easily to these developments. İncreasing demand for smartphones/devices is a result of these developments. Therefore, mobile health applications that enable remote access and can be easily downloaded to smart devices are actively used by many users. İt is possible to say that mobile health applications have positive effects as well as negative effects, especially on privacy and trust. Examples of these mobile health applications developed by the Turkey Ministry of Health are applications such as “Hayat Eve Sigar”, “Korona Onlem”, “E-Nabız”, “MHRS (Central Physician Appointment System)” which have been popular recently. İn this study, it is aimed to examine the positive and negative effects on health services by giving information about mobile health applications developed by the Turkey Ministry of Health for both citizens and health personnel.
Kaizen metodolojisi ile verimliliğin artırılması. / (Increasing efficiency with Kaizen methodology.
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