The present study aimed to suggest desirable attributes and characteristics for strength and conditioning coaches as perceived by the male and female population of collegiate athletes and statistically evaluate differences of perception between genders. Participants were 99 NCAA division I student-athletes (Male=56, Female=43) aged between 18-22 years of age, with a mean of 2.98 S&C sessions per week. Participants completed an electronic questionnaire to rank the importance of 17 research-based attributes through a 5-point Likert-type-scale. Descriptive statistics revealed that overall, “knowledgeable” and “communicative” were considered the most important attributes, whereas “overall size/muscularity” and “male gender” were the least desirable. With regards to perceived importance, attributes were ranked in the following order: knowledgeable, communicative, motivator, trustworthy, give positive feedback, approachable, organised, supportive, positive, honest, confident, role model, intense, physical fitness, sense of humour, overall size/muscularity, male gender. “Male gender” as an attribute was identified as the only significant difference in perception between genders (p = .017). The observed results are consistent with previous research that highlighted how several attributes and characteristics are important for strength and conditioning coaches. Thus, these results might foster reflection and guide personal and professional development of strength and conditioning coaches.