Recommender systems are widely used in online e-commerce applications to improve user engagement and then to increase revenue. A key challenge for recommender systems is providing high quality recommendation to users in "coldstart" situations. We consider three types of cold-start problems: 1) recommendation on existing items for new users; 2) recommendation on new items for existing users; 3) recommendation on new items for new users. We propose predictive feature-based regression models that leverage all available information of users and items, such as user demographic information and item content features, to tackle cold-start problems. The resulting algorithms scale efficiently as a linear function of the number of observations. We verify the usefulness of our approach in three cold-start settings on the MovieLens and EachMovie datasets, by comparing with five alternatives including random, most popular, segmented most popular, and two variations of Vibes affinity algorithm widely used at Yahoo! for recommendation.

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The goal of a recommender system is to suggest items of interest to a user based on historical behavior of a community of users. Given detailed enough history, item-based collaborative filtering (CF) often performs as well or better than almost any other recommendation method. However, in cold-start situations-where a user, an item, or the entire system is new-simple non-personalized recommendations often fare better. We improve the scalability and performance of a previous approach to handling cold-start situations that uses filterbots, or surrogate users that rate items based only on user or item attributes. We show that introducing a very small number of simple filterbots helps make CF algorithms more robust. In particular, adding just seven global filterbots improves both user-based and item-based CF in cold-start user, cold-start item, and cold-start system settings. Performance is better when data is scarce, performance is no worse when data is plentiful, and algorithm efficiency is negligibly affected. We systematically compare a non-personalized baseline, user-based CF, item-based CF, and our bot-augmented user-and item-based CF algorithms using three data sets (Yahoo! Movies, MovieLens, and EachMovie) with the normalized MAE metric in three types of cold-start situations. The advantage of our "naïve filterbot" approach is most pronounced for the Yahoo! data, the sparsest of the three data sets.

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In general web search engines, such as Google and Yahoo! Search, document relevance for the given query and item authority are two major components of the ranking system. However, many information search tools in ecommerce sites ignore item authority in their ranking systems. In part, this may stem from the relative difficulty of generating item authorities due to the different characteristics of documents (or items) between ecommerce sites and the web. Links between documents in an ecommerce site often represent relationship rather than recommendation. For example, two documents (items) are connected since both are produced by the same company. We propose a new ranking method, which combines recommender systems with information search tools for better search and browsing. Our method uses a collaborative filtering algorithm to generate personal item authorities for each user and combines them with item proximities for better ranking. To demonstrate our approach, we build a prototype movie search engine called MAD6 (Movies, Actors and Directors; 6 degrees of separation).