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Compared with the average consumer, market mavens possess a unique set of characteristics including a greater depth of knowledge of the marketplace and its products, as well as a strong social network. Based on a field study of an emerging social network of Canadian undergraduate students (N = 71), we examine the level of satisfaction and stress that market mavens experience as a result of their network participation. First, market mavens (versus non‐mavens) are more satisfied with their network if they occupy central network positions. Simultaneously, however, mavens incur more stress if they occupy these central positions. Further, market mavens have a lower rate of network growth and build a more a selective network of like‐minded others over time. This suggests that market mavens seek to interact with other market mavens more so than with non‐mavens about product‐related and market‐related information. Together, we provide new insights into the personal outcomes of market mavens' network positions and their networking behavior. Copyright © 2015 John Wiley & Sons, Ltd.

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This study provides a holistic and systematic review of the literature on the utilization of artificial intelligence (AI) in the banking sector since 2005. In this study, the authors examined 44 articles through a systematic literature review approach and conducted a thematic and content analysis on them. This review identifies research themes demonstrating the utilization of AI in banking, develops and classifies sub-themes of past research, and uses thematic findings coupled with prior research to propose an AI banking service framework that bridges the gap between academic research and industry knowledge. The findings demonstrate how the literature on AI and banking extends to three key areas of research: Strategy, Process, and Customer. These findings may benefit marketers and decision-makers in the banking sector to formulate strategic decisions regarding the utilization and optimization of value from AI technologies in the banking sector. This study also provides opportunities for future research.

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