Competence is essentially a product of thinking activities, meaning competencies that are realized in the human mind as a result of thinking activities. Lecturers as educators are required to have several competencies, which include pedagogical, professional, social and personality competencies. Lecturers become important factors in relation to the implementation of coaching, development and decision making in order to realize the vision, mission of higher education. To realize quality universities, the improvement of lecturer competence cannot be ignored in an organization such as a university, namely by paying attention to the development of lecturers, especially in improving technical, theoretical, conceptual, and moral abilities for the purpose of giving birth to good and professional lecturer performance, universities must also have professional development of lecturers who refer to the Tridharma of Higher Education. The approach used in this research is a qualitative approach with descriptive methods, data collection techniques are done through interviews, observation, and study documentation. The results of this study produce models and concepts of lecturer competency improvement with a strong focus on overall human resource management strategies, moreover that the existence of human resources such as skills and knowledge is a must to be mastered then coupled with reliable behaviors including social skills will be a qualification qualification requirement that every human resource must possess to be able to compete and take part in the era of the industrial revolution 4.0. Increasing the competence of industry era 4.0 lecturers is a necessity that should be designed by each individual, family, government, and community, especially in the world of education and organizations.
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