Voluntary incentive programs are a keystone policy tool for increasing private landowner conservation behavior. Although landowner participation in conservation incentive programs is well studied, limited empirical research has focused on whether and why landowners continue to conduct conservation practices on their land after payments end, which we term persistence. The assumption is that a landowner who participates in an incentive program will likely continue the conservation practice after the payments end. This assumption fits with conservation policies that limit the number of years or times a landowner can receive payments for a given practice. If persistence occurs, it would provide cost-effective outcomes from conservation funding investments. However, there is little published information to support persistence. Based on the narrow body of research on persistence of landowner conservation behavior, as well as persistence research in other fields, we identified five pathways that may support persistence outcomes and insights for when persistence could be expected. We then provide recommendations for policy, practice, and research. With billions of dollars invested annually in programs to incentivize landowners to take conservation action, an empirical examination of landowner conservation behavior persistence is sorely needed for shaping more effective incentive programs and policies.

Sustained management efforts by private landowners are crucial for the long-term success of private land natural resource conservation and related environmental benefits. Landowner outreach is a primary means of recruiting private landowners into voluntary conservation incentive programs, and could also help sustain conservation behaviors through time. However, evaluation of outreach targeting landowners during or after participation in natural resource conservation incentive programs is lacking. We assessed two methods of landowner outreach associated with a Natural Resources Conservation Service incentive program targeting effective management of early successional forest habitat on private land in the Appalachians and Upper Great Lakes regions of the United States. While early successional forest habitat benefits many wildlife species, the program target species were the Golden-winged Warbler (Vermivora chrysoptera) and American Woodcock (Scolopax minor). After habitat management through the program occurred, biological technicians monitored wildlife and vegetation on enrolled properties and results were communicated to landowners in mailed packets. Our research focused on whether landowner interactions with technicians or receipt of result mailings could influence landowner post-program management intentions and management-related cognitions (e.g., agency trust, perceptions of outcomes). We conducted a telephone survey with landowners from January to May 2017, and analyzed survey data using quantitative group comparisons and qualitative coding methods. Landowners that accompanied biological technicians on monitoring site visits had higher agency trust and more positive perceptions of program outcomes. Result mailings did not improve landowner perceptions of program outcomes or agency trust, but did provide benefits such as increased landowner knowledge about birds. Neither outreach method was associated with more positive landowner post-program management intentions. Our findings underline the importance and potential of direct interactions between conservation biologists and landowners. These two forms of non-traditional outreach administered by biologists could be a worthwhile component of future conservation program evaluations on private lands.

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Facilitating voluntary conservation on private lands is a crucial element of policies that seek to mitigate forest habitat loss and fragmentation around the world. Previous research emphasizes the role of social factors (e.g., landowner characteristics, economics) in forest management, but environmental outcomes of past management can also affect landowner decisions. Our objective was to evaluate how positive outcomes for wildlife and habitat might reinforce or amplify landowner efforts to manage forest habitats. We applied the lens of coupled human and natural systems to investigate private lands management for early successional forests, which are declining along with associated wildlife in rural areas of the eastern U.S. Efforts to restore early successional forest in this region involve active forest management to create patches of successional forest in native, mature mixed hardwood stands. By integrating field-based monitoring of wildlife with surveys of landowner perceptions, we examined how landowners observed, interpreted, and responded to property-scale ecological outcomes of forest management. We recorded presence of Golden-winged Warbler (Vermivora chrysoptera) and American Woodcock (Scolopax minor) and estimated bird species richness in spring 2015 and/or 2016 on private properties located in the Appalachians (Maryland, New Jersey, Pennsylvania) and Upper Great Lakes (Minnesota, Wisconsin). These properties were enrolled in early successional forest management programs administered through the Natural Resources Conservation Service. Bird surveys were paired with landowner responses to a telephone survey conducted from January to May 2017 (n = 102). Most (71.6–81.6%) landowners’ perceptions of avian presence on their properties matched monitoring results. These perceptions were informed by personal observations and by outreach from agency partners and field technicians. Landowners who already completed their conservation program contracts (n = 85) continued managing early successional forests. Continued management for early successional habitat was positively associated with perceived benefits to birds, forest health, and scenery. Our findings give insight into how private landowners respond to environmental effects of forest management. We conclude that positive environmental outcomes of these conservation programs are related to continued early successional forest conservation by private landowners.