Recently, the problem of ensuring the proper state of human health has been increasing. Most scientists perform substantiation and experimentation with sports rehabilitation programs to improve the population's health. This provokes a growing demand for sports and health services among the people. The majority of economic entities in the process of excessive demand for sports and health services found a financial interest in their provision. That is why, in current business conditions, the study of the essence of the concept of "economic interests", and the determination of their importance for the state and other subjects and stakeholders in the development of sports and health activities in Ukraine are pretty relevant. The essence of the concept of "economic interests" was studied, and their importance for the state and other subjects and stakeholders in the development of sports and health activities in Ukraine was determined. It was determined that "economic interest" includes action, motive, the satisfaction of needs, and awareness of necessity. The author's position is expressed that economic interest is a motive and incentive for steps to obtain financial benefits from the provision of sports and health services and social effects. It was emphasized that economic benefits are received by business entities that provide sports and health services and the state in the form of taxes and fees. Stakeholders were systematized according to the level of importance and influence for the development of sports and health activities in Ukraine. It was determined that stakeholders should be systematized according to the level of significance and power for developing sports and health activities in Ukraine into primary and secondary. The main ones include stakeholders with high importance and influence (individuals and legal entities; the state; public administration bodies). Secondary stakeholders with a high level of influence and a low level of importance (local public authorities, public organizations), stakeholders with a low level of power, but a high level of significance (owners of enterprises, institutions, organizations providing sports and health services; scientific and educational institutions; investment companies), stakeholders with a low level of influence and a low level of importance (information centers (platforms), financial organizations).
named after K. D. Ushynsky, Ukraine NATIONAL FEATURES OF THE ORGANIZATIONAL AND MANAGEMENT SYSTEM OF DEVELOPMENT OF SPORTS AND HEALTH ACTIVITIES Метою статті є дослідження національних особливості організаційно-управлінської системи розвитку спортивно-оздоровчої діяльності в Україні. Визначено нерозривне поєднання спортивної діяльності із здоров'ям пояснюється сучасними умовами життя, урбанізацією, стрімким розвитком науково-технічного прогресу та цифрових технологій. Більшість видів людської діяльності стають настільки автоматизованими, що сильно зменшується фізична активність населення. Доведено, що в умовах пандемії COVID-19 набули поширення дистанційна форми навчання та роботи, онлайн покупки, спілкування в соц-мережах та інтернет-чатах. Люди почали більше часу знаходитися вдома, що додатково вплинуло на зменшення рухової активності і збільшило вразливість людського організму до різних захворювань. Розкрито основні принципи побудови оздоровчої сфери, серед них: пріоритетність, гарантованість, гуманістична спрямованість, рівнодоспупність, забезпеченість, сучасна зорієнтованість, комплектність, багатоукладність та децентралізованість. Наведено основні принципи державної політики спортивної сфери, що тісно пов'язано принцами побудови оздоровчої сфери. Розкрито мережу закладів сфери фізичної культури і спорту в Україні, яка є розгалуженою і спрямованою на задоволення культурно-спортивно-оздоровчих потреб різних верств населення. Визначено, що суб'єкти сфери фізичної культури і спорту забезпечують розвиток різних напрямків спорту, розвиток відповідних спортивно-оздоровчих здібностей у населення, створюють належні умови для здорового фізичного розвитку та оздоровлення, для фізичної активності та загартованості, для здорового провадження відпочинку та здорового способу життя загалом. Розкрито концептуальні підходи до побудови системи фінансового забезпечення сфери охорони здоров'я, а саме: бюджетний (Бевериджівська концепція), муніципальний, приватно-страховий та бюджетно-страховий підходи. Наголошено, про важливість особистої відповідальності кожного громадянина за свій стан здоров'я та спортивно-рухову активність підсилюється у зв'язку із невтішними даними стосовно фінансового забезпечення системи охорони здоров'я в Україні. The aim of the article is to study the national features of the organizational and managerial system of sports and health development in Ukraine. The inseparable combination of sports and health is explained by modern living conditions, urbanization, rapid development of scientific and technological progress and digital technologies. Most human activities are becoming so automated that the physical activity of the population is greatly reduced. It is proved that in the conditions of the COVID-19 pandemic distance forms of study and work, online shopping, communication in social networks and Internet chats have become widespread. People began to spend more time at home, which further reduced physical activity and increased the vulnerability of the human body to various diseases. The basic princ...
MODELS AND METHODS OF EVALUATING THE EFFECTIVENESS OF INSTITUTIONAL CHANGES IN THE SPHERE OF SPORTS AND HEALTH ACTIVITIESТрансформаційні процеси, що постійно супроводжують національну економіку, спричинені постійними глобальними викликами, призводять до зміни в інституційному управлінні. Інституційні зрушення в управління відбуваються відповідно до сучасних вимог. Відповідно постійний аналіз інституційних зрушень дозволяє оцінити їх ефективність. Для здійснення аналізу необхідно дослідити моделі та методи оцінки дієвості
At the present stage of civilization development, sports and health activities become the best areas of national economies, a popular social and cultural trend and image factor of the country. Physical education, sports and related fields that contribute to the development of a culture of healthy living in world practice use comprehensive state support. Of course, sports and health activities are one of the main trends in civilization, which are gaining momentum over the past 10 years. In countries with developed economies, many national and regional programs have been developed to encourage citizens to lead an active lifestyle and play sports. The purpose of the article is to study global trends in sports and health activities. The analysis showed that the global sports market in 2020 reached 388.3 billion dollars, increasing with a total annual growth rate of 3.4% since 2015. In 2020, the market volume accounted 388.3 billion dollars, and shortened in comparison to the previous year, 2019, by 15.4%, which occurred due to the outbreak of COVID-19 and measures to contain it. The analysis of growth indices of sports services showed a sharp increase in services in 2016 compared to 2015, which is typical for both Ukraine and the EU. At the same time, the growth rate in the EU showed a positive value throughout the period from 2016 to 2020. It has been determined that the COVID-19 epidemic has a significant healthy impact on the development of sports and health activities, which in 2020 as a result of severe restrictive measures led to a reduction in the market of sports services by 14% in Ukraine and 24% in EU countries. Conclusions. It is proved that among the main global trends in the development of sports and health activities are: digitalization of sports, strengthening the individuality of sports, the emergence and spread of new sports, further growth of the e-sports market, development of blockchain technology and mental health. Key words: global trends, sports and health activities, world sports market, e-sports, digitalization.
Introduction. Implementing the strategy for developing sports and recreational activities in the conditions of new economic and socio-political realities requires the development of effective systems of complex provision of the industry with the necessary resources and mechanisms for their distribution and coordination. The primary direction of the formation of a model aimed at the implementation of strategic goals and objectives of the development of the sports and health sector is the revision of the current management system in the industry and its reformation given the change in tasks, priorities and strategic opportunities, taking into account the economic situation and the primary post-war needs of the restoration of the socio-economic system the country and its regions. The article's purpose is to discuss optimizing the subsystems to ensure the strategic development of the sports and health sector. Method (methodology). General scientific methods were used in the study: systematization and generalization - to identify the conditions for the development of the sports and recreation sphere in Ukraine; determination of development trends - to characterize national and regional trends in the development of sports and health activities. The results. Implementing the strategy for developing sports and recreational activities in the conditions of new economic and socio-political realities requires the development of effective systems of complex provision of the industry with the necessary resources and mechanisms for their distribution and coordination. In this context, the main subsystems (organizational, personnel, material and technical, financial, informational, and socio-psychological support) are highlighted, which will collectively contribute to ensuring the industry's viability in the long term. Their current state and main tasks for adaptation to current and strategic conditions are analyzed. Special attention in the context of the strategic development of sports and health activities is focused on creating an effective system of financial and economic support for the industry as a basic factor in the functioning of other subsystems. The financial and economic subsystem of the development of sports and health activities in the work is understood as a set of structural and dynamic characteristics of economic relationships within the industry (between all participants in the processes of sports and health activities) and outside of it (with state bodies, scientific organizations, foreign partners), which includes a set of defined property relations, systems of movement of financial resources and management methods regulated by relevant legal norms, embodied in organizational and economic mechanisms that allow effective functioning in conditions of a changing environment.
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