The purpose of this study is to investigate the influence of critical success factors (CSFs) on the innovativeness of the electronic industry. We propose a novel conceptual model. To validate the model, we used structural equation modelling. Data were collected in a survey with 261 responses from companies in Brazil, Canada and the USA. A multigroup analysis was carried out. The results for the whole sample show that all the CSF investigated have a positive and significant influence at 1% on innovativeness, with the greatest influence obtained by the construct innovative culture and strategy, followed by research and development infrastructure, management knowledge and the innovative environment. The originality lies (1) in a proposition of a novel theoretical model that investigates both the individual effect and joint action of the constructs related to CSF, in a broader set of CSF; (2) in a deeper analysis of the relationship between innovativeness with the innovation performance of organizations in the electronic industry; (3) in a different dimension of analysis comparison considering three different innovation systems; and (4) in a managerial contribution by encouraging the construction of an organizational culture that has as its values the constant search for innovation and for encouraging the creation of innovative solutions.
The construction of innovative environments has been understood as one of the basic conditions for sustaining and expanding the competitive capacity of organizations. This work proposes to fill gaps in the studies about innovativeness effects on competitiveness in emerging countries specifically from the electric and electronic industry perspective. The innovativeness was analysed from three first‐order constructs: organizational learning, predisposition for innovation and innovation diffusivity. Competitiveness was studied by performance. The cross‐section data were collected through a survey with 102 executives from the supply network of the Brazilian electrical and electronic industry and were analysed using descriptive statistics and partial least squares structural equation modelling (PLS‐SEM) techniques. The results indicate that there is a significant positive relationship between innovativeness and competitiveness, highlighting the robustness of two factors (predisposition for innovation and innovation diffusivity), and the three first‐order constructs are significant predictors of competitiveness. The theoretical and managerial implications recommend knowledge‐sharing practices, technical qualification and management incentive to people's innovative attitude as a basis for building innovative environments and expanding competitiveness.
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