In a world affected by the constant growth and concentration of the population in urban areas, the problem of preserving natural resources has become a priority. A promising approach to resource conservation is demand management, i.e., the ability to positively influence the behaviour of the population towards more sustainable consumption. Information and Communication Technology (ICT) tools have shown a great potential in influencing consumers' behaviour, which could be exploited for the common good. However, the design of so-called persuasive systems for environmental purposes is a challenging task, because it cannot be based solely on the utilitarian motivation of users, but must be able to trigger a broader range of engagement factors deeply rooted in the human psychology. In this paper, we review the main design principles and models at the base of a class of persuasive system that exploits gamification and Games with a Purpose (GWAPs) to engage users towards sustainability; we identify the most commonly used incentive mechanisms for inducing behavioural changes; and present a selection of gamified systems for energy and water conservation. From such a survey, we distill design guidelines to be applied in the design of demand management socio-technical systems.
This paper presents the research objectives of the enCOMPASS project, which aims at implementing and validating an integrated socio-technical approach to behavioural change for energy saving. To this end, innovative user-friendly digital tools will be developed to 1) make energy data consumption available and understandable for different types of users and stakeholders (household residents, office employees, school pupils, building managers, utilities, ICT providers) and to 2) empower them to collaborate in order to achieve energy savings and manage their energy needs in efficient, cost-effective and comfort-preserving ways. The project will demonstrate how this can be achieved with a novel approach that integrates user-centered visualisation of energy data from smart sensors and user-generated information with context-aware collaborative recommendations for energy saving, intelligent control and adaptive gamified incentives enabling effective and sustained behavioural change.
Consumption-based feedback has been demonstrated to encourage water conservation behaviors. Smart meters and digital solutions can support customized feedback and reinforce behavioral change. Yet, most of the studies documenting water conservation effects induced by feedback and smart meter data visualization evaluate them in short-term experimental trials only. Here we show that water conservation behaviors promoted by smart meter-based consumption feedback and digital user engagement interventions might persist in the long term. We developed an analysis of 334 households in Valencia, Spain. We find that approximately 47% of the households engaged in our water conservation program achieved a long-term 8% reduction of volumetric water consumption, compared with pre-treatment observations. Water conservation behaviors persisted more than two years after the beginning of the program, especially for the households receiving sub-daily smart meter information. Our results provide empirical evidence that smart meter-based water consumption feedback and digital user engagement can effectively promote durable conservation behaviors.
Stimulating households to save energy with behaviour change support systems is a challenge and an opportunity to support efforts towards more sustainable energy consumption. The approaches developed so far, often either; do not consider the underlying behaviour change process in a systematic way, or do not provide a systematic linking of design elements to findings from behaviour change literature and the design of persuasive systems. This paper discusses the design and evaluation of a holistic socio-technical behaviour change system for energy saving that combines insights from behavioural theories and the persuasive system design in a systematic way. The findings from these two streams of research are combined into an integrated socio-technical model for informing the design of a behaviour change system for energy saving, which is then implemented in a concrete system design. The developed system combines smart meter data with interactive visualisations of energy consumption and energy saving impact, gamified incentive mechanisms, energy saving recommendations and attention triggers. The system design distinguishes between a version with non-personalized energy saving tips and a version with personalized recommendations that are deployed and evaluated separately. In this paper, we present the design and evaluation results of the non-personalized system in a real-world pilot. Obtained results indicate reduced energy consumption compared to a control group and a positive change in energy knowledge in the treatment group using the system, as well as positive user feedback about the suitability of the designed system to encourage energy saving.
This paper presents a gamification methodology and ICT solution currently under development in the enCOMPASS European project, which aims at implementing and validating an integrated socio-technical approach to behavioral change for energy saving. To this aim, innovative user-friendly digital tools are being developed to make energy data consumption available and understandable for different categories of users and stakeholders (household residents, office employees, school pupils, building managers, and utilities operators) and to enable their collaboration to achieve energy savings in efficient, costeffective and comfort-preserving ways. The enCOMPASS platform supports user-centered visualization of energy data from smart meters and sensors and uses the gathered information to provide its users with context-aware adaptive recommendations for energy savings. Moreover, it relies on gamification elements to increase effectiveness and produce greater and more durable behaviour change.
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