The article discusses the basics of the methodology for integrated evaluation of the effectiveness of e-businesses on the basis of qualimetry. Using of this methodology will identify the problems and prospects of e-business's evolution, develop evidence-based programs to improve its performance. It discusses the development of the range of evaluation indicators, which includes indicators that characterize financial conditions, customer relations, organization, core business processes, growth and labour e-businesses. The described technique of a complex estimation of ebusiness efficiency, including the following: identifying purposes of evaluation; identification of evaluation indicators and indicators' characteristics (status and weight); determination of values of effectiveness indicators; effectiveness evaluation; effectiveness indicators convolution estimates into a single comprehensive evaluation.
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