Purpose
The purpose of this paper is to discover the common and differentiating food factors that affect tourists’ gastronomy satisfaction by comparing tourists’ gastronomic experiences at two culinary destinations in the Mediterranean region.
Design/methodology/approach
A total of 396 usable questionnaires were collected using a convenience sampling method from Cordoba (Spain) and Hatay (Turkey). The data were analysed through descriptive and multivariate analysis methods, including frequency analysis, multiple independent samples t-tests, χ2 analysis and multiple regression analyses.
Findings
The results indicate that both of the destinations primarily attract existential type gastronomic tourists; however, they also attract recreational and diversionary types of tourist, particularly in Cordoba. From the perspective of Mediterranean cuisine, food quality and traditional gastronomy were determined to be common crucial factors for tourists’ food consumption satisfaction, which outweighs the effects of price, facilities and atmosphere. In addition, service and hospitality and innovation and new tastes in the dishes are the significant factors; however, factors vary according to the destination.
Originality/value
This study makes a significant contribution to the field food tourism by identifying common significant and insignificant and differentiating food factors that affect tourists’ gastronomic satisfaction in culinary destinations within the same geographical region. The results have the potential to provide a broader perspective for destination marketers and culinary establishments.
Keywords
Local cuisine
GastronomyMenu preference
Conjoint analysis Eastern Mediterranean cuisine
AbstractAim of this study is twofold; (1) investigating consumers' preference for favorite local food menu composed of regionally known soups, appetizers, main courses and desserts, and (2) understanding the criteria on which the consumers show their trade-off attitudes. Data was collected during the 01-31 May 2015 through a survey composed of 18 menu cards and 154 usable questionnaires were gathered as a consequence. Full profile conjoint analyses were applied as statistical technique in order to analyzing data. Major findings from the empirical study point to the fact that participants confer the highest importance to the main dishes while the least importance is placed on the price. The most favored menu cards reveal that those with 'Adana kebab' are of priority to the consumers. The most favorite menu card is composed of a mixture of Adana and Gaziantep cuisines. This tradeoff behavior by the consumers illustrates that the more variety presented in the local menu, the higher the prices that could be charged.Jel Code: L66, L83
In this research, it is aimed to examine the change in the career expectations of students who receive cookery education within the scope of the effects of COVID-19. The research was designed in the screening model. The universe of the research consists of students who continue their education in Aksaray University Güzelyurt Vocational School Cookery Program in the between 2019-2021 academic years. As a data collection tool in the research, Aymankuy and Aymankuy's (2013) research questionnaire for tourism and hotel management students was used. The data were analysed through frequency analysis and Wilcoxon Signed Ranks tests. According to the findings, it has been seen that the expectations of the cookery program students for their profession are high, but this expectation was lower than before the pandemic.
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