The Neolithic is an interesting phase for observing the changes which affected the material culture and the ideology of the prehistoric groups in Europe. The production of personal ornaments improved and new types appeared. A new kind of adornment object was often linked to a new costume expressing a particular social identity, and therefore to new social messages. This paper focuses on the personal ornaments of the Early and Middle Neolithic groups of northern Italy dated between 5600 and 4300 calBC taking into consideration their geographical distribution, the raw materials employed, the exchange networks, the interrelation between different groups and the funerary practices. The analysis of the changes in raw materials, colours and shapes of adornment objects can also give an insight into Neolithic social identities.
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