We present a range of observations on the reproductive morphology, pollination biology and cultivation of Lodoicea maldivica (coco de mer), an endangered species with great ecological, economic and cultural importance. We review the history of study of this charismatic species. Morphological studies of the male inflorescence indicate its importance as a year-round food source to the Seychelles fauna. In situ observations suggest a number of potential biotic and abiotic pollination mechanisms including bees, flies, slugs, and geckos; trigonid bees are identified as the most likely potential natural pollinator. We outline a successful programme for ex situ pollination, germination, and cultivation of the coco de mer, highlighting the importance of temperature, humidity and light levels as well as maintaining an undisturbed environment. In combination with continued protection and monitoring, this advice may aid the future in situ and ex situ conservation of the coco de mer.