This article provides a concise look into the theoretical basis and two small pilot studies which serve as the beginning of a further research collaboration, and have been done in 2018-2019 in service industry companies in Riga (Latvia) and Timisoara (Romania). The objective of these studies was to find the respondents' knowledge about new ways of working (full or partial remote work, co-working spaces, etc.), as well as their personal fit with these types of work, among other questions. Results of these studies show that there is a significant difference between the theory, the respondent answers, and the actions of their organizations. Main recommendations: there is no single correct approach, it has to be aligned with the business strategy and the actual work specifics of various departments or positions in the company. Problems faced by the workforce must also be taken into account, instead of aiming to decrease office costs as much as possible by creating hot-desking or other similar open office layouts.
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