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Incumbent organizations like universities lack capabilities of how to make sense of student learning needs to guide digitization activities that develop and implement new e-learning technologies. This paper contributes a methodological approach based on the jobs-to-be-done theory that assists universities in digitizing their learning and teaching processes. This study applies the Outcome Driven Innovation (ODI) approach to assess students' learning needs in the learning process of higher education. The results from the ODI methods are valuable to create need-based data intelligence that supports sensemaking about digitization strategies at universities and fosters the development of e-learning platforms and analytics.

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