Purpose
Based on the Stimulus-Organism-Response Model, this study aims to investigate how the intention of Chinese guests to revisit a hotel (response) is triggered by the quality of the hotel’s hygiene protocols (stimulus) during the pandemic. Brand image, perceived guest satisfaction and perceived customer trust were examined as the organism factors in this model.
Design/methodology/approach
The quantitative method was adopted to collect data via a structured online survey of 385 Chinese hotel guests. Their responses were analyzed using SPSS (v.26) and SmartPLS (3.3.2) software.
Findings
The quality of hotel hygiene protocols was found to have a significant impact on hotel brand image, perceived guest satisfaction and perceived guest trust. Hotel brand image, perceived guest satisfaction and perceived guest trust, in turn, demonstrated significant relationships with guests’ revisit intention.
Research limitations/implications
Theoretically, the present study offers a framework to understand the impact of hotel hygiene protocols on guest revisit intention. Practically, the findings of the study encourage industry practitioners to implement proper safety protocols and standard operating procedures related to COVID-19.
Originality/value
Since the beginning of the pandemic, hotel hygiene standards have become a key concern for guests. The current study provides important and meaningful insights into whether and how hotel hygiene quality promotes guest revisit intention.
Himachal Pradesh is widely known for its beauty, culture and heritage. The handicrafts of this region maintain cultural integrity among themselves and show it to the rest of the world. This paper aims to investigate the dynamics of socio-demographic variables based on community based host motivators (CBHM) involved in handicraft tourism in Himachal Pradesh. To conduct this study, a field survey of 277 members of the host community was piloted from December (2020) to January (2021) using a structured questionnaire. Four factors of motivation at the community level were derived: tourism, government efforts, advertising and social indicators, and employment indicators. The results highlighted the relationship between government efforts and all CBHMs; qualifications strongly influenced tourism, government efforts and advertising factors; while government initiatives have greatly contributed to the empowerment of women. In contrast, the nuclear family has more decision-making power than the joint family with regard to CBHMs.
This study inspects the dangers of being
inauthentic while posing as apostles of authentic, ethnic service providers in
tourism. The concept of authenticity was adopted to understand how the
commodification of cultural features, especially food, of a multiethnic
destination influences the realness of traditional cuisine. The study was
conducted in Goa, India, also known as tourist Mecca. The research findings
demonstrate that tourism acts as a dominant player in creating a
transfigurative replica of tourist’s expectations. This makes touristified
versions of traditional foods, severely influencing the integrity of regional
cuisines. These results are useful in understanding how inauthentic practices
challenge the cultural identity of the destination.
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