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The purpose of this study is to identify the problems and challenges of SMEs in the postwar situation of Northern Province. Researcher conducted qualitative exploratory research; explain the phenomenon of problematic situation of SMEs in Northern Province. By applying purposive sampling technique, with primary data collection method of focus group discussion and interviews were conducted with the owners of SMEs and officers related with the SMEs in the Northern Province. Finding of the study explains, first, marketing problems which includes product problems, pricing problems, promotion problem, distribution based problems, green problem and network problems, second, internal problem which includes financial problems and employee problems third, characteristics of entrepreneurs as problems, at last external problems, namely political and legal, economic and socio economic problems. The important implication is that this study indicates clearly the problems and challenges of SMEs in the post war market. It will help the owners of SMEs the means to solve these problems, and govern officers to understand the means to support the SMEs.

Advanced technology plays a significant role in analysis of consumers' psychology and their changed behavior towards purchasing any particular product. There are currently many different ways of marketing communications, by which marketers can reach their target audience. At present, the consumers are living in such an environment where they can get the information about a product or service from the various available media vehicles. Presence of numerous media vehicles in the advertising world has created an advertising clutter, reducing the effectiveness of advertising. That is why marketers are looking for innovative Medias and methods for advertising, which has yet not been saturated, and mobile multimedia message advertising is one of them. Mobile advertisements allow the marketers to approach the customers' indistinctive way, but, there arises a question that how does a consumer observe this innovative way of advertising. The present study attempts to examine consumer attitude towards mobile advertising intention and the various factors that influence their intention. This study mainly relies on primary data collected through validated questionnaire. The study will be beneficial for the marketers to gain an insight of consumer attitude and their intention for mobile advertising and to define the appropriate strategies targeting them accordingly. Empirical study was conducted to collect the primary data using a questionnaire as a tool in order to test the hypotheses. The questionnaire was distributed to 200 respondents who were randomly selected from the population.The findings proved that there is a relationship between independent variables (i.e., entertainment, informative, irritation, credibility and personality) and the dependent variable (consumer intention toward mobile multimedia message advertising) based on several reasons discussed thoroughly in this research.

The purpose of the study is to explore the market orientation, innovativeness and performance of the government Universities in Sri Lanka. Sri Lankan Universities were the unit of analysis. Data for this study were collected from the faculty heads or coordinators of Higher education programmmes in government Universities in SriLanka. Convenient sampling method was adopted, structured questionnaires were issued directly and sent through the mail to collect data and one hundred and fourteen respondents were gathered in this study. The MARKOR was used Research OverviewMarket orientation is a business strategy directed toward employing part of the organization to discover and better serve consumer needs at a profit. 'It implies optimal implementation of business activities and mechanisms that generate, disseminate, and respond to market intelligence pertaining to the consumer ' (Kohli, Jaworski & Kumar, 1993). The empirical results of research (Brettel , Oswald & Flatten 2012) indicate 'significant relationships between market orientations and market effectiveness and reveal significant interactions between each market orientation fact and the corresponding innovation focus, innovativeness, in turn positively influences business performance'. The quickly changing nature of the uses of technology for teaching and learning must be taken into consideration on e-learning. Sri Lanka higher education system conducts market oriented innovative e-learning study programmes to satisfy the student needs; this growing interest in the concept of market orientation shows that Universities with higher market oriented innovations will obtain better economic and commercial results. It is important to assess the market orientation, innovations leads performance outcome in the existing higher education programmes of the Selected Sri Lankan University. Background of the Study'Market orientation has been characterized as a culture of the organization that requires customer satisfaction be put at the center of business operations and therefore produces superior value for customers and outstanding performance for the firm' (Ihinmoyan & Akinyele 2010). 'By being market oriented, a firm can keep existing customers satisfied and loyal, attract new customers, accomplish the desired level of growth and market share and, consequently, achieve desirable levels of business performance' (Tsiotsou 2010).Kelaniya Journal of Management, Vol. 4 No. 1, January-June 2015,90-115 92 Higher education is in the leadership position with the use of information and communications technology (ICT) in support of learning, teaching, research and administration in world Universities. In worldwide higher education creates a better learning environment for all learners, wherever and however they study. Its vision is of a world where learners, teachers, researchers and wider institutional stakeholders use technology to enhance the overall educational experience by improving flexibility and creativity and by encouraging comprehensive and diverse pers...

After the local war, micro, small and medium enterprises (MSMEs) have been facing huge problems in Jaffna District and they have poor quality of product and services. The purpose of this paper is to explore the meaningful value addition strategies to access standards for products of micro, small and medium entrepreneurs (MSMEs) for establishing a competitive advantage. Coconut is vital sector of SMEs and also one of the major resources in Jaffna district. This sector has the greatest prospects for growth and development. Value addition for coconut based productions leads to more quality and creates adequate demand for the products. Thus researcher scoped coconut sector among the MSMEs. The research is qualitative in nature with exploratory narrative research. Under purposive sampling technique, the owners or managers of enterprises and stake holders of MSMEs were interviewed by using unstructured questions to explore the value addition. The author proposed two momentous models; they are model of values addition strategies to access standards as a tool for competitive advantage and collaborative institutional model to access standards with the participation of government and non-government organizations. The findings are; first model induces MSMEs to access standards and second model explains the means to achieve the standard. Especially this research expresses the essential of sincere collaborative work of institutions towards the quality productions and development of MSMEs. Further this research points out that the notion of value addition practices has been evolved and is increasingly understood consideration for economic development of Sri Lanka.