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The objective of this study is to explore methods to improve the effectiveness of anti-piracy educational deterrence efforts. We studied the effects of message framing (positive vs. negative), issue involvement (high vs. low), risk perception (high vs. low), and message evidence (anecdotal vs. statistical) on the perceived effectiveness of an anti-piracy campaign message. Our experimental results suggest that message frame alone does not have an impact on perceived message effectiveness. However, the effect of message framing is moderated by issue involvement, risk perception, and message evidence. Specifically, a positively framed message is more effective for individuals with low issue involvement, high perceived piracy risk, and who are exposed to anecdotal evidence. In contrast, a negatively framed message is more effective for individuals with high involvement, low risk, and who are exposed to statistical evidence.

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Flipped classroom is a pedagogical approach that with the help of technology moves the traditional lecture from a group space to individual space, and the group space is used to create an interactive learning environment. Students view video lectures at home before the class, and the time during the class is used to engage students in peer-to-peer learning. This study evaluates the effectiveness of flipped approach by examining the relationship between flipped approach and student engagement at physical, behavioral, and emotional levels. The research uses a mixed method approach; it starts with collection and analysis of quantitative data, and then, the qualitative data are collected to compare and contrast the results of quantitative data. The results indicate that flipped approach improves physical and cognitive engagement of students. However, flipped approach does not improve their emotional engagement.