A mother begins to care about her baby once she learns about her pregnancy. She becomes even more concerned about her baby after delivery, and, therefore, starts to scrutinize everything that is of interest to the baby, including the selection of adequate clothing that is not harmful to sensitive skin. Given the importance of providing comfortable and healthy clothing to our children, it was necessary to focus on the type of fabrics from which children's dresses are made. Also there has been a need to understand the best characteristics and specifications of fabrics, as sustainable fibers that are made from cotton are commonly preferred over synthetic fibers which are considered unsuitable for children due to the sensitivity of their skin. With the beginning of the 21 st century, fast fashion has become a source of growth, and production of clothing doubled dramatically. Estimates indicate that consumers are turning to cheaper clothes which are usually discarded after a short time, while ignoring sustainable fabrics and quality of clothing, thus harming the children's skin. Based on this fact, this research seeks to examine Saudi mothers' awareness of sustainable fabrics, their interest in purchasing eco-friendly children's clothing as well as their purchasing preferences of children clothing. This paper also seeks to raise awareness among mothers on the importance of choosing sustainable fabrics for children's clothing, guide mothers to opt for quality of fabrics over designs, encourage designers to create designs for children's clothing using eco-friendly fabrics, and encourage merchants to use and market eco-friendly fabrics in order to reduce the environmental pollution, in line with the Saudi Vision 2030.
The global apparel industry has resisted challenges over the past decade, the garment industry in the Kingdom of Saudi Arabia also faced many challenges at the local and international level. The implementation of the rules and regulations of the World Trade Organization (WTO) and the Kingdom's Vision 2030 has received special attention and economic sustainability has become one of the main objectives of garment factories. The study uses the interview in data collection and the descriptive approach in the qualitative analysis of the data. The impact of economic sustainability on the economic challenges facing (10) small and medium garment factories has been studied with the aim to identify the challenges and economic factors that affect the business strategy and feasibility of implementing economic sustainability. It was concluded that some of the economic challenges are represented in the high operating cost caused by the application of new taxes, including the value-added tax (VAT), imposition of fees on non-Saudi workers and the updated rules and regulations of the Ministry of Commerce. As such, it was concluded that the economic sustainability component represented in production efficiency, reducing operating costs through modern manufacturing techniques, and reducing supply costs, was a key solution to ensure the survival and sustainability of factories. The study recommended the necessity of implementing industrial cooperation with factories and related companies and preparing a strategic plan to attract investors.
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