This paper explores the challenges arising from the ‘re-use’ of Mass Observation Project (MOP) writing (1981 to present day) encountered by the authors when setting up an Economic and Social Research Council (ESRC) funded, longitudinal, mixed-methods research project on civic engagement. The paper begins with a brief review of the present UK social science research environment, highlighting the evidence for an increasing Research Council focus on interdisciplinary research and secondary analysis/re-use of data. It argues that this shift in focus gives rise to unique methodological challenges such as those encountered by the authors in this project. After providing some background and context, the paper discusses different obstacles encountered in the course of setting up this project. These include difficulties in: communicating within and across disciplines; re-using data across disciplines; the use of metadata, and its role in choosing writers from a longitudinal secondary data source; choice of analytical tools and approaches; and the Mass Observation writer's role in the research process. By sharing these experiences, the paper seeks to enable potential users of the MOP to see the value of MOP as a source of longitudinal qualitative secondary data; appreciate its potential for use with other data sources and across different disciplines; and equip other researchers to meet some of the challenges that the longitudinal use of MOP writing throws up.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.