Despite advances in medical knowledge, commentators agree that the greatest gains in health will come through behavioral change. Women must change their health-seeking behavior; worldwide, health advocates find that even though services may be provided for women, it does not guarantee that women use them. The purpose of this article is to help researchers, as women's advocates, understand why. Specifically, we present a tool that helps identify barriers to, as well as facilitators of, women's health seeking. Unlike conventional approaches that focus on psychological or personal facilitators of health seeking, we use a method that locates the individual within her sociocultural context. Such an approach helps us differentiate women's practical needs for health care from their strategic interest in gender equity; in doing so, we advance a distinctly feminist approach to women's health promotion.
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