El presente trabajo analiza el género de la reseña de hoteles en español y en inglés para explorar la evolución de este género a raíz de su internacionalización. El análisis basado en corpus se realiza a través de una comparación monolingüe y bilingüe contrastiva, observando la distribución de estrategias de atenuación e intensificación (Briz, 2001; Albelda, 2007) de los adjetivos con carga semántica negativa en tres tipos de reseñas: reseñas en español publicadas en plataformas nacionales españolas, reseñas en español publicadas en plataformas internacionales, y reseñas en inglés publicadas en plataformas internacionales. Los resultados cuantitativos demuestran que la difusión global de estos textos promueve la fidelidad al género internacional más que a la tradición discursiva de la lengua y cultura nacionales, al mismo tiempo que limita los rasgos lingüísticos típicos de lo coloquial, dando paso a una nueva forma de comunicación especializada.
Comunicación simétrica y asimétrica en los blogs de divulgación jurídica: entre modalidad epistémica y modalidad deóntica 1 [Symmetrical and asymmetrical communication in legal blogs: between epistemic and deontic modality]
AbstractThis paper aims at investigating some discursive features of blawgs, namely legal blogs in which legal experts disseminate and popularise their expertise. More specifically, it involves a corpus-assisted discourse study of the ways in which situational contexts affect the practices and strategies used to represent, construct and communicate legal knowledge. A comparison is drawn between two corpora representative of two different types of communication: a selection of posts written by legal experts for other experts (symmetrical communication) and posts written by legal experts for laypersons (asymmetrical communication). Combining qualitative and quantitative observations, the analysis shows that, in symmetrical communication, the emphasis is on the blogger's subjective interpretation of legal texts and on his role as knowledge disseminator, as indicated by the predominance of epistemic modality. In asymmetrical communication, on the other hand, the prevalence of deontic modality shifts the focus on to the reader as addressee of the advice, instructions and information provided by the legal expert.
This article explores the metaphorical strategies conveyed by phraseological units in a subsection of the Linguaturismo corpus (Calvi 2011). Through a quali-quantative analysis, metaphorical phraseological units related to space were identified and classified, with a view to identifying the persuasive strategies necessary to create the image of the tourist destination in the reader/traveler's mind.The analysis followed a three-step methodology: a) semi-automatic elaboration of a list of potentially metaphorical N-grams; b) identification of phraseological patterns in the N-grams according to syntactic criteria (Corpas Pastor 1996); c) classification of metaphorical phraseological units based on the conceptual domain of space used as source domain, as target domain, and as both source and target domains (Lakoff/Johnson 1980).Results show that space metaphors in tourist texts rely on conventional linguistic patterns typical of general language. However, on a conceptual level, they display a functional specialisation as persuasive devices; by placing the readers/tourists at the centre of the communication, metaphors contribute to enhancing their sensorial perception, thus inviting them to visit a destination, buy a tourist service, or do a tourist experience.
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