When investing in crowdfunding projects, every investor has some difficulties in selecting the right one. The most important issue is choosing criteria that show the value of the specific project. The aim of this study was to determine which of the criteria are the most important for investors when selecting various crowdfunding projects to fund. A visual analogue scale matrix for criteria weighting (VASMA weighting) methodology was used to determine the main criteria that affect investors’ decisions to invest. The VASMA methodology can capture both objective and subjective parts of criteria weighting. In addition, the risk factor was considered a success driver of crowdfunding projects. The main findings reveal that the criteria of the three risk groups have the highest weights of the VASMA weighting methodology. In this research, only investor preferences were chosen and analyzed for successful crowdfunding project investment. The VASMA weighting methodology’s criteria ranking might help investors select the most exciting crowdfunding project to fund.
Purpose – In recent years, crowdfunding platforms have become very popular as intermediaries between fundraisers and funders. However, various campaigns published on the platform might be of bad quality or fraudulent, so the crowdfunding platform must be very careful when choosing the right ones. Also, the proper selection depends on the profits of a crowdfunding platform. In most cases, crowdfunding platforms mainly earn money from transaction and administration fees from successful campaigns on their platforms. While it is very hard to select successful cam-paigns, it is possible to analyse already published campaigns and forecast future revenues of crowdfunding platforms. And based on this, to select new projects which might be successful too. The aim of this work is to develop a model to forecast the revenues of crowdfunding platforms. Research methodology – In this research, comparative and statistical analysis will be used, data structuring, modelling and forecasting, performed with the ARIMA model. Findings – Main findings of this research present the three most successful campaign categories from the Kickstarter platform that receives the highest funding. Fees were calculated from those three campaign categories, and revenues for the platform were forecasted using the ARIMA model. Research limitations – Main limitations are that there were used data from a very short period of time. For better results accuracy, a longer period is needed. Practical implications – this research might be of practical use since the forecasts show that the revenues will continue to grow from the successful campaign categories. Consequently, investors should continue to support technology, games and design categories the most. At the same time, crowdfunding platforms should give more attention to these categories when choosing new projects to launch on the platform.
Recently, crowdfunding platforms have become more attractive because of their advantages comparing to traditional funding sources. Nevertheless, the further potential of crowdfunding platforms development remains unclear due to worries related to reliability, transparency and trustworthiness as well as limitations attracting investments. Employing an online survey approach and questioning the targeted experts, the most important criteria for blockchain technology implementation into crowdfunding platforms were discussed. A VAS (visual analogue scale) matrix for criteria weighting (VASMA weighting) methodology was chosen to find out the main factors that affect crowdfunding platforms the most when implementing blockchain technology. The main findings reveal that Cybersecurity risks, no specific laws to respect all terms of funding and Complex cryptocurrency regulations are the most important for the crowdfunding platforms employees. Accordingly, this study identifies both benefits through blockchain technology and barriers of the application of blockchain technology in terms of legal requirements and development costs.
When investing in blockchain-based crowdfunding campaigns, choosing the right one is difficult. Therefore, it is important to recognize success factors that express the value of the specific campaign. This study is aimed at determining the success factors impacting the investors’ decision to fund blockchain-based crowdfunding campaigns and ranking them according to their importance in decision-making. An online survey was employed to collect expert opinions. The modification of the visual analogue scale matrix for criteria weighting methodology called VASMA-L was presented in this study to rank the list of the predetermined factors. To reduce the uncertainties in the decision-making process and the cognitive overload of the survey respondents, all the predetermined success factors were split into two smaller groups and assessed as those that fit both traditional and blockchain-based crowdfunding models and those that are specific only to the blockchain-based crowdfunding model. The main findings disclose that the three factors with the highest VASMA weights are from the first group. This means that when selecting the specific crowdfunding campaign to invest in, investors use common factors rather than those specific to blockchain-based crowdfunding. Only investor preferences were chosen and analyzed for successful blockchain-based crowdfunding campaign investment in this research. The VASMA-L methodology might help compare several criteria groups and select the most important ones. In addition, this weighting methodology might help investors to choose the most thrilling blockchain-based crowdfunding campaigns to fund.
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