The purpose of this study was to determine whether there is a minimum of one variable influence of family environment, campus environment, personality, and entrepreneurship motivation towards entrepreneurship interest students of the Faculty of Economics, University Tarumanagara. This research was conducted using judgmental sampling method. Researchers distributed questionnaires to 310 respondents. From the research we concluded that the variables that most influence the interest in entrepreneurship students of the Faculty of Economics, University Taruamanagara is entrepreneurship motivation. The influence of the variable in sequence is personality, family environment and the campus environment. The results also showed that all variables have a positive and significant impact on the interest in entrepreneurship students of the Faculty of Economics, University Tarumanagara.
Tujuan penelitian ini adalah untuk mengetahui pengaruh budaya organisasi dan lingkungan kerja terhadap kepuasan kerja. Desain penelitian yang digunakan adalah penelitian kausal dengan metode kuantitatif. Pengumpulan data menggunakan kuesioner dalam bentuk Google form. Ukuran sampel yang digunakan dalam penelitian ini sebanyak 70 karyawan tetap PT. MMU, di Jakarta. Metode sampling yang digunakan yaitu non-probability sampling dengan teknik purposive sampling. Penelitian ini menggunakan perangkat lunak SmartPLS Versi 3 dalam menganalisis data. Variabel budaya organisasi menggunakan indikator inovasi dan pengambilan resiko, memperhatikan hal rinci, orientasi hasil, orientasi karyawan, orientasi tim, keagresifan, dan stabilitas. Variabel lingkungan kerja menggunakan indikator lingkungan kerja fisik dan non fisik. Variabel kepuasan kerja menggunakan indikator pekerjaan itu sendiri, gaji, promosi, supervisi, dan rekan kerja. Hasil penelitian ini menunjukkan bahwa budaya organisasi dan lingkungan kerja berpengaruh positif dan signifikan terhadap kepuasan kerja. This study was conducted to determine the effect of organizational culture and work environment towards job satisfaction. The research design used in this study was causal research with quantitative method. The data was collected by distributing questionnaire in google form. The sample size used in this study were 70 permanent employees at PT. MMU, in Jakarta. The sampling method used in this study was non-probability sampling with purposive sampling technique. This study used software SmartPLS Version 3.0 in analyzing the data. Indicators of organizational culture were innovation and risk taking, attention to detail, result orientation, employee orientation, team orientation, aggressiveness, and stability. Indicators of work environment were physical and non-physical work environment. Indicators of job satisfaction were the job itself, salary, promotion, supervision, and co-workers. The results of this study indicated that organizational culture and work environment had a positive and significant effect towards job satisfaction.
This study was conducted to investigate the effect of brand image, brand awareness, and product quality on the consumer’s purchase decision. The population of this research were students of Tarumanagara University in Jakarta. The sampling frame was limited to those of the Economic Faculty. The non-probabilistic convenience sampling method was used in this research. The method of data collection was conducted by distributing questionnaires to 100 respondents. The technique of data analysis used was the multiple regression analysis. The findings of this research showed that purchase decision is positively and significantly affected by brand image, brand awareness, and product quality.
Penelitian ini bertujuan untuk mengetahui pengaruh kompensasi dan lingkungan kerja terhadap kepuasan kerja karyawan PT. Harmoni Makmur Sejahtera. Sampel penelitian adalah sebanyak 55 karyawan. Metode pengumpulan data dengan cara menyebarkan kuesioner melalui google form. Analisis data dilakukan dengan menggunakan SmartPLS. Dimensi kompensasi: gaji, bonus, asuransi, insentif, keamanan, dan cuti. Dimensi lingkungan kerja: suasana kerja, fasilitas kerja, dan hubungan dengan rekan kerja. Dimensi kepuasan kerja: pekerjaan itu sendiri, pembayaran, kesempatan promosi, pengawasan, dan rekan kerja. Hasil dari penelitian ini adalah terdapat pengaruh positif dan signifikan kompensasi dan lingkungan kerja terhadap kepuasan kerja karyawan PT. Harmoni Makmur Sejahtera. This study aims to determine the effect of compensation and work environment on employee job satisfaction at PT. Harmoni Makmur Sejahtera. The research sample was 55 employees. The data was collected by distributing questionnaires via google form. This research used SmartPLS in processing data. Dimensions of compensation: salary, bonus, insurance, incentives, security, and working holiday. Dimensions of work environment: work atmosphere, work facilities, and relationships with coworkers. Dimensions of job satisfaction: the job itself, wage, promotion opportunities, supervision, and co-workers. The results of this study show that compensation and work environment have positive and significant effect on employee job satisfaction at PT. Harmoni Makmur Sejahtera.
The purpose of the activity is to implement a competitive advantage strategy in the retail business and assistance in making product packaging in increasing retail business sales in the Old Tangerang market. PKM activity is an inspiration from the many retail stores that are not able to increase sales, which is due to competitive advantage strategies that have not been carried out optimally. Given the retail strategy in building a competitive advantage is very necessary for a retailer. The location of the traditional market was chosen because it still needs help from various parties. Including from educational institutions. For this activity partners were chosen because of limited competitive advantage and limited knowledge of the strategy of excellence. In addition, the limitations of partners to build excellence, in assessing internal and external factors in the business environment through SWOT, are indispensable to assist retailers in assessing business excellence. Furthermore, to improve product sales value, better product packaging is needed, this has not been done by partners. The method offered in this activity is the provision of knowledge of retail business excellence strategies, SWOT strategies and packaging design in the form of FGDs, socialization and training. While the assistance is done by making product packaging that is more environmentally friendly. Through this activity will help overcome the problems of partners in doing business better than competitors. Thus the hope can help partners in increasing sales.ABSTRAK:Tujuan kegiatan adalah mengimplementasikan strategi keunggulan bersaing usaha ritel dan pendampingan membuat pengemasan produk dalam meninggkatkan penjualan Usaha Ritel di pasar Lama Tangerang. Kegiatan PKM merupakan inspirasi dari banyaknya toko ritel yang tidak mampu meningkatkan penjulan, yang dikarenakan strategi keunggulan bersaing yang belum dilakukan secara optimal. Mengingat strategi eceran dalam membangun keunggulan bersaing sangatlah diperlukan bagi seorang pengecer. Dipilih lokasi pasar tradisional karena masih sangat membutuhkan bantuan dari berbagai pihak. Termasuk dari lembaga pendidikan. Untuk kegiatn ini mitra yang dipilih karena masih lemahnya keunggulan bersaing, lemahnya pengetahuan akan strategi keunggulan. Selain itu keterbatasan mitra membangun keunggulan, dalam menilai faktor internal dan eksternal di lingkungan usaha melalui SWOT, yang sangat diperlukan untuk membantu peritel dalam menilai keunggulan usaha. Selanjutnya untuk meningkatkan nilai jual produk diperlukan kemasan produk yang lebih baik, hal ini belum dilakukan mitra. Metode yang ditawarkan dalam kegiatan ini adalah pemberian pengetahuan akan strategi keunggulan usaha ritel, strategi SWOT dan desain kemasan dalam bentuk FGD, sosialisasi dan pelatihan. Sedangkan pendampingan dilakukan dengan membuat kemasan produk yang lebih ramah lingkungan. Melalui kegiatan ini akan membantu mengatasi persoalan mitra dalam melakukan usaha secara lebih baik dibandingkan pesaing. Dengan demikian harapannya dapat membantu mitra dalam meningkatkan penjualan
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