No abstract

Funding. This research was funded by Randstad Belgium through the Randstad Chair on 'Employer Brand Equity' that was awarded to KU Leuven. Earlier versions. An earlier draft of this paper was presented at the 78 th Annual Meeting of the Academy of Management in Chicago, Illinois. This paper was also designated among the (approximately 10%) best papers of the HR division of the 78 th Annual Meeting of the Academy of Management in Chicago, Illinois. Therefore, an abridged version of the paper has been included in the Academy of Management Proceedings (

No abstract

No abstract