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The analysis of video-recorded interaction consists of various professionalized ways of seeing participant behavior through multimodal, co-operative, or intercorporeal lenses. While these perspectives are often adopted simultaneously, each creates a different view of the human body and interaction. Moreover, microanalysis is often produced through local practices of sense-making that involve the researchers’ bodies. It has not been fully elaborated by previous research how adopting these different ways of seeing human behavior influences both what is seen from a video and how it is seen, as well as the way the interpretation of the data ultimately unfolds in the interaction between researchers. In this article, we provide a theoretical-methodological discussion of the microanalytic research process. We explore how it differs from “seeing” affect in interaction either as a co-operative and multimodal action or as an intercorporeal experience. First, we introduce the multimodal conversation analytic, co-operative, and intercorporeal approaches to microanalysis. Second, we apply and compare these practices to a video-recorded interaction of a romantic couple. Furthermore, we examine a video-recorded episode of us, the researchers, reflecting on our analytic observations about this interaction. We suggest that adopting a multimodal and co-operative perspective constructs affect as co-produced and displayed through observable action, while an intercorporeal perspective produces affect as an embodied and experienced phenomenon. While the former enables locating affect in a specific moment and identifiable body parts, the latter facilitates recognizing the experienced side of affect. These different modes of professional vision complement one another in capturing affect in interaction while being fundamentally used in local interactions between the researchers.

The dynamics of day-today interaction are based on various shared norms of conduct. These common rules are intertwined with the moral structures that members of society are expected to follow. In this chapter, we show how a parent's smartphone use can bring additional ambiguity and difficulty to communicating with his or her child and in fact challenge the conventional normative and moral structures of social actions. Because parentchild interaction is so crucial for the development of children, the challenges posed to it by ubiquitous media devices are one of the pressing issues of our time. In this chapter, we introduce a new concept, namely the 'sticky media device', which depicts how a media device appears to a person seeking face-to-face interaction with its user. Hence, it refers to a situation in which problems can be seen in acquiring the smartphone user's orientation for face-to-face interaction, which, even if momentarily gained, readily returns back to the device.

As social robots project socially interactive skills including speech and gestures, they are in a position to project normative practices that humans ordinarily rely upon in their everyday interactions with each other. Social robots enable experiences that are reducible to interaction as a normative practice, such as a sense of moral obligation to respond to a robot’s greeting. This may have consequences both for the user experience and the design of social robots that are currently overlooked. We propose that theoretical-methodological tools from ethnomethodology should be applied to evaluate and investigate the experiences related to social interaction with social robots.