Researching travel trends of new generations is the first step for tourism providers towards modifying their offers in order to match target markets’ needs. The above represents this paper’s primary purpose. The motivation and behavior of the new generations, also known as Millennials or Generation Y and Post-Millennials or Generation Z, influence the contemporary tourism characteristics. They are both more than familiar with recent technology trends and usage. There are two main goals of this paper. The first is to determine the behavior of Generation Y and Z members during their stay in the tourist destination and their preferences in terms of company, accommodation and transport options. The second goal of this paper focuses on exploring the behavior of the Y and Z generation members related the dissemination of information about their stay in a tourist destination. Questions covered issues regarding review writing about a tourist destination or accommodation, the timing of writing - during or after returning from a tourist destination, the announcement of their travel intentions on social networks etc. A significant number of respondents post on social media and write online reviews regarding their travel experiences. The originality of the papers steams from the insufficient studies of the topic. The research methodology applied an online survey as the main research instrument. The main limitations are related to the minor geographical area researched. Keywords: online tourism behavior, generation Y, generation Z, buying behavior in tourism, visit phase, post purchase behavior in tourism.
Turistička valorizacija baštine konflikata može potaknuti pomirbu, ali i nove sukobe. Ciljevi su rada produbiti razumijevanje interesa dionika i učinaka interesa dionika na održivost oblika turizma denotiranog u korpusu literature konstruktom „mračni turizam“. Pregled literature objavljene od 2011. do 2019. u renomiranim bazama podataka, izabrane metodama integrativnog pregleda i teorijskog okvira održivosti prema teoriji dionika, upućuje na zaključke da: (1) je svaki primjer mračnoga turizma jedinstven glede održivosti prema teoriji dionika, (2) relativno održiv mračni turizam čuva posebno ozračje i integritet lokaliteta; propitkuje prikladnost njegova razvoja; uključuje relevantne dionike, nosi im koristi i konstantno uvažava njihovu osjetljivost; lokalnu zajednicu i turiste smatra najosjetljivijim dionicima koji mogu uključivati žrtve, njihove nasljednike te ostale povezane s tragedijom; osvještava društvo o sprečavanju tragedija; usklađen je s vladajućom politikom. Ove bi znanstvene spoznaje trebale doprinijeti razumijevanju osnova održivosti mračnoga turizma te pospješiti formuliranje strategija održivog upravljanja mračnim turizmom koje potiče pomirbu u postkonfliktnim društvima.
The attitudes of local communities towards the development of dark tourism are still underexplored. This thorough analysis of the scientific knowledge available in renowned databases in the period from 2013 to 2019 aims at explaining the role of local communities in dark tourism, the advantages and disadvantages of its development, and the understanding of the conditions needed for its acceptance and support. The analysis has determined that every practice of dark tourism is conditioned by the context within which it was created, and that it has economic, socio-cultural and environmental advantages and disadvantages. The support of the local community for the development of dark tourism is crucial for its continuous existence, and it can depend on the management strategies and the benefits that dark tourism provides. The research results contribute to the corpus of literature, and may inform strategic guidelines for dark tourism management, as well as benefit the wider community through awareness of the necessity of prevention of tragic events. Further research on the topic should create management strategies of dark tourism that are acceptable to local communities.
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