Aiming at the realization of high-performance polymeric electroluminescence (EL) devices, various kinds of poly(pphenylenevinylene) derivatives (PPVs) have been synthesized and investigated with emphasis on their processability, color tunability, and stability. [1][2][3][4] To improve a poor processability of the original PPV, incorporation of solubilizing functional groups or the use of precursor routes has been extensively employed for EL application. 2,3 As an alternative approach, dendritically structured PPVs are gaining significant attention, very recently, due to their excellent solubility, film quality, and improved luminescence efficiency. [5][6][7][8] It is well-known that the dendritic molecules, i.e., dendrimers and hyperbranched polymers, are provided with the favorably reduced intramolecular and intermolecular interactions due to their characteristic branch structures, which in turn render them more soluble and highly fluorescent in the solid state. [9][10][11][12] It must be critically noted, however, that all the dendritic PPVs reported so far 5-8 comprise 1,3,5-connectivity (two meta-linkages) in the branch units which strictly restricts the extension of π-conjugation length within the branch points (see the π-conjugation resonance structure of 1,3,5-dendritic PPV in Figure 1). Because of this limited π-conjugation, the optical properties of the 1,3,5-dendritic PPV must be independent of their molecular weights (vide infra for the data). However, increased π-conjugation length with growing molecular weight is a fundamental property of the conjugated PPVs. In this communication, we demonstrate a modified strategy for obtaining a proper dendritic PPV which shows increasing π-conjugation length with growing molecular weight. To this end, we employed a simple but novel strategy of adopting 1,2,4-linking (ortho-and para-connecting) AB 2 monomer for the dendritically conjugated PPV synthesis because 1,4connectivity as well as 1,2-connectivity (lesser extent) contributes to the extension of π-conjugation lengths (see the structure in Figure 1).Two different types of AB 2 monomers, 4-bromo-1,3-divinylbenzene and 5-bromo-1,3-divinylbenzene, for obtaining 1,2,4-dendritic PPV and 1,3,5-dendritic PPV (as the control sample), respectively, were synthesized according to the reaction routes shown in Scheme 1, and their structures were fully characterized by 1 H NMR, 13 C NMR, FT-IR, and mass spectroscopy analysis (see Supporting Information for the synthesis and structural identification data).