Purpose: This work was carried out in a company of the upholstery sector in northern Portugal to demonstrate that Investment in Preventive Measures, within the scope of Environmental Management and supported by a Circular Economy approach, is a significant investment decision, with transversal benefits to the entire organization.
Methodology/Approach: This study focuses on an interview, a financial cost-benefit analysis and a sensitivity analysis. The company is in line with concerns about the Circular Economy.
Findings: The findings support that the cost-benefit analysis is a valuable tool for decision-making and for identifying the potential benefits that can arise from implementing measures from the Circular Economy perspective. An action plan was structured with several recommendations in a logic of action priorities. A case study was carried out in the company and a model was designed.
Research Limitation/Implication: The studied company is still at an embryonic stage. Nevertheless, it was possible to identify all environmental aspects, namely, impacts, consumption. The study in question was carried out only in one company. It can be extended to many more companies.
Originality/Value of paper: The measures to be implemented, in addition to bringing economic and financial benefits to the Company, will contribute to a better and greater environmental sustainability and a better intervention at a social level.
Due to environmental degradation, using environment-friendly products has become necessary to reduce carbon emissions. However, the consumption of such products is still below expectations because these products are usually costlier than their traditional counterparts. The current study aims to investigate consumer behavior towards environment-friendly products using Ajzen’s theory of planned behavior as a theoretical model. The study seeks to examine the role of the key determinates of environmentally conscious purchase behavior, such as ethical obligation and green self-identity. A total of 386 responses were collected from consumers living in a few major cities of northern India using purposive sampling. The data were analyzed using structural equation modeling in Amos 22.0. The results demonstrated that attitudes towards environment-friendly products perceived behavioral control and green self-identity as the major determinants of green purchase intentions. In addition, attitude was reported to mediate the effect of ethical obligation on green purchase intentions and green self-identity was found to moderate the effect of attitude on green purchase intentions. Additionally, green self-identity was also reported to moderate the relationship between ethical obligation and attitude. The study adds value to the existing literature by signifying the role of green self-identity and ethical obligation in stimulating consumers’ green purchase intentions. The findings of the study are also meaningful for marketers and policymakers.
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