Innovation and creativity represents the key assumption when creating competitive advantage for any of the market participant. It is quite sure that without creativity and innovative products and services that already exist or are about to appear at the market, it's not possible to achieve a long-term competitive advantage. The turbulent market and the increasingly demanding consumers who have become picky in the mass of products and services that do meet the same need, presently the added value and unique characteristics of the products and services have become crucial when choosing a product. The purpose of the paper is to highlight the importance of introducing competitive characteristics to products and services as well as introducing innovations to Croatian companies. The aim of this paper is to indicate that there is a room for improvement when it comes to competitiveness and innovation in the Republic of Croatia, as well as for the future predictions within this area. The research methodology is based on the application of analysis and synthesis methods, and methods of comparison and descriptive methods.
E-commerce in trade companies during the course of the pandemic crisis has become more than a technology; it includes a whole range of activities such as business processes, business organization, communication, customer relationship management, the E-sales orientation and business progress through the Information and Communication technologies. The consequences of the pandemic COVID-19 are reflected on the various spheres of social life, including the businesses of the companies. New strategies and techniques in business have positively contributed to the survival of trading companies on the market in the new situation. Therefore, trading companies were forced to adjust their way of working, doing business and maintaining contacts with the customers and suppliers in the new situation. E-commerce in trading companies has become much more than the E-sales. Digitalising business leads to the implementation of E-commerce of the supply chain management that leads to speeding up and maintaining of the business processes. Due to rapid technological changes, E-commerce needs to follow new trends on the Information and Communication technologies market in order to remain effective. E-commerce can also help to organize communication processes. Online sales in the situation of the pandemic crisis have proven to be an effective sales method with which trading companies can maintain their sales in contactless customer relations. With the E-commerce can be improved all the company's business relations by the introduction of opportunities that it provides in business, by building architecture of E-commerce and by implementation of applications for business enterprises taking into account the potential costs and benefits of introducing this kind of business. However, with the introduction of E-commerce, both of the marketing strategies and the market expansions can be improved. In the paper are listed and analysed changes in the trade operations of the two companies due to the pandemic crisis; one deals with the sale of agricultural machinery and the other with the sale of food products: at this point we examine and compares the differences in the business processes management with the customers and suppliers in the normal way of doing business also in the new occasions, that is the consequential business adjustment in the course of pandemic.
Increasing the share of young generations in the world’s population increases the share of generations that function quite well in the virtual environment. There is growing competition among entrepreneurs developing the concept of online sales. The increasing competition also increases the importance of creating an excellent shopping experience to attract new customers and retain existing customers.The primary purpose of the research was to identify the connection between the online repurchase intention of students with previous shopping satisfaction, the assessment of the usefulness of offers, following the recommendations and reviews of other customers, and the sense of security and protection of students online. The research involved 101 students: students from the STEM field, students of social sciences and humanities. Four starting hypotheses were confirmed: a statistically significant association was identified between online shopping satisfaction and the use of repeat online shopping platforms in the future (rs=,616, p,05). Respondents who are satisfied with online shopping express their intention to continue to use online shopping platforms in the future. Furhtermore, statistically significant correlation was identified between the assessment of the usefulness of product offerings through online portals and future intentions to use online shopping platforms (rs=,597, p,05). Respondents who find product offerings via the online portal useful express intentions to reuse online shopping platforms in the future. A statistically significant correlation was found between students’ decisions to repeat online purchases and following recommendations from other users (available reviews, rs=.228, p.05). Young people who express a higher intention to buy through online platforms in the future are more likely to follow the available user reviews about online shopping. A statistically significant association between the feeling of protection when shopping online and the intention to repeat online shopping in the future was confirmed. Young people who feel more protected when shopping online express a higher intention to repeat online shopping in the future. These findings have practical applications for companies developing online shopping in the B2C segment. Companies that deal with online sales must focus on customer satisfaction with online shopping, useful offers, positive reviews and recommendations of current users, and investing in ensuring the safety and protection of customers when shopping online. It is recommended in further research to provide a larger sample of respondents, a geographically broader scope of the research area. It would be necessary to include in the sample respondents of different ages, not just students or young people, in order to ensure as much diversity of the sample as possible. In this way, the conclusions could apply to the general population. The student population and young people are only one segment of the final consumption market.
Modern tourists on their vacations seek for an experiences and activities and one of the possible solutions for active vacation is offered in the form of volunteer tourism. Volunteer tourism is a tourist trend (volunteer plus tourism) that provides humanitarian work and the contribution of tourists to the local community during the holiday season. Through volunteering tourist is directly acquainted with the destination, its culture, problems and local customs and for the tourists through their humanitarian work is provided a sense of value. Volunteer activities can be carried out in the fields of ecology, agriculture, orphanages, animal care, heritage rebuilding, education, etc. In addition to the positive side, the negative side of volunteer tourism has also been criticized. The main argument for this is the attitude that this tourist product implies underdevelopment and poverty as a "tourist attractions". For the purpose of this study, a group interview was carried out that includes the students to determine if they were familiar with the concept of voluntarism, whether they would go on this kind of tourist vacation and also what is their opinion on voluntarism.
The entire world is facing with the impact and consequences of the COVID 19 pandemic, what is reflected in various spheres of social life. In the conditions of the crisis management, companies are forced to adapt to the new situation in order to survive on the market. Sales companies have had to make changes in their former business; namely in their organization, logistics, retail supply channels that are now oriented towards the online sales without contact when delivering to customers. The Civil Protection Headquarters of the Republic of Croatia has brought a Decision by which are regulated the working hours and the method of work in the trade business during the Coronavirus epidemic, according to which it is obligatory for all stores to organize their work in compliance with general anti-epidemic measures and special recommendations of the Croatian Institute of Public Health. In the paper are listed and analyzed changes in the sales operations of the two companies due to the pandemic crisis; one company deals with the sale of agricultural machinery and the other with the sale of food products.
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