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The next 25 years is likely to see a transformation of attitudes in the UK and other Western countries. This will affect the way we view economic growth and how the benefits of it are used. There will be much greater concern about the quality of time use, and about the way our lives are divided between free time and paid work. Using the example of the UK, this article highlights the reasons why the conventional view of the future is not sustainable, and discusses the actions needed if the required transformation of the future is to be achieved.