This study presents a systematic review of the last 25 years' literature and offers a comprehensive understanding of the ecotourism experience. The study uses a Theory‐Context‐Characteristics‐Method (TCCM) framework, offering insights that ecotourism experience research has advanced beyond ecotourism sites and resources to a multi‐stakeholder approach. As a result, we have developed a conceptual framework illustrating three consumption stages of ecotourism, that is, pre‐visit, on‐site and post‐visit. The study concludes by identifying some neglected areas and suggesting some future research directions in ecotourism experience field. Lastly, several theoretical and practical implications are presented that could aid the ecotourism industry in overcoming ecotourists' inertia toward site visits.
Previous studies have examined consumer attitudes toward online services, while few studies have explored factors affecting the behavioural intention of online food delivery services. The purpose of this study is to explore factors that affect the adoption of online food delivery services of Indian millennials by examining the structural relationship between hedonic motivation, utilitarian motivation, price-saving orientation, time-saving orientation, attitude, and behavioural intentions using the theory of planned behaviour. Data from 328 Indian millennials were collected for the study by a self-administered and structured questionnaire. The proposed model was investigated empirically using exploratory factor analysis (EFA) for the validation of scale and then using confirmatory factor analysis (CFA) and structured equation modeling (SEM). The study's results showed that only the relationship of time-saving orientation with the attitude towards was proven insignificant, while others were significant.
Gender has always been a favourite topic of researchers to dig down. Considerable research works have focused the role of gender in the domain of consumer behaviour, but there is much more to explore in the area of experiential marketing as it is relatively a new concept in this field. The article discusses an examination of the differences in the ways men and women perceive sense, feel, think, act and relate experiences while using social networking sites (SNS), such as Facebook, Twitter and Instagram. Purpose of the study is to examine the gender differences within the context of five experiences of experiential marketing. Through convenience sampling, 250 set of questionnaires were distributed to the university students, out of which 226 were found usable. T-test was applied for the analysis of data using SPSS software version 21. Shopping habits of women are considered to be highly influenced by social media. But results of the study indicate that men relate the experience provided by the sites with them more than the women do. Marketers can use the findings in tailoring their sites to enhance the customer experience.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.