An attempt is made to analyze the monetization methods that the TikTok application has in the years 2020-2021, establishing a comparison with other applications such as: Facebook, Instagram, YouTube, among others. At the same time, we seek to observe the way in which these platforms manage their monetization, considering various factors such as socio-demographic location, considering that each country wields different rules, policies and currency, therefore, the various tax laws that apply to them vary and affect their profits. TikTok still does not have a method to economize in an effective and practical way, it is
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