Good quality logistic services from the company can make customers feel satisfied and make purchases back to the company. in the form of rice shops will This study aims to look at the effect of logistic service quality on customer retention through customer satisfaction. This study investigates the service quality of logistic providers that are hired by the rice producers in distributing rice to rice retailers. The samples in this study are 36 rice retailers who have used logistic services at least two times. Data obtained from the questionnaire are processed using partial least square (PLS). The results of this study provide evidence that logistic service quality affects customer retention and customer satisfaction. Further results show that dissatisfied customers will significantly reduce customer retention with a statistical value of 2.754. Intervening results in this study indicate that there is an influence between logistic service quality on customer retention through customer satisfaction.
Packaging is an element of product strategy that is used to attract consumers to buy the product. Small businesses usually do not pay attention to their product packages so that the products are not attractive to the target consumers. Here, we used packaging to help the small business partners to leverage sales of their products. The assistance covers labelling in which relevant information about the products is provided to the consumers. The small business partners have been successfully selling their products with higher price because of better packages.
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