This paper examines a new type of entrepreneurship conducted via social networking sites named as social media entrepreneurship. In Tunisia, the number of women entrepreneurs operating on social media platforms such as Facebook is noteworthy. Thus, in this study it is aimed to determine the factors that prompted women to develop businesses on Facebook, and how this social network is a venue for female entrepreneurship. Particular attention is paid to identify individual-related (push/pull entrepreneurial motivation), technology-related and institutional factors that bear on the use of social media. To this end, semi-structured interviews were conducted with a sample of 24 female entrepreneurs. The research findings provide relevant information and support the idea that social media has opened up new horizons and entrepreneurial opportunities for women to pursue their entrepreneurial intention. Pull motivations are really behind the decision to start up social commerce. Facebook advantageous features have empowered women to create customer networks, used nature marketing tool at no cost and acquire positive attitude towards entrepreneurship. Finally, although the informal nature of business on Facebook is attractive, formalization remains a challenge for the majority of women. It seems that ambition to grow their businesses brings them to formal economy.

Purpose This paper aims to study the role of ethics in the social innovation process and its effect on entrepreneurial passion. It explores the factors that encourage social entrepreneurs to innovate by examining the concepts of harmonious and obsessive passion and ethics. Design/methodology/approach The database consists of 97 entrepreneurs who benefited from the services offered by the support organizations for social entrepreneurs. The data are analyzed using the partial least squares structural equation modeling. Findings The results show that Islamic ethics has a positive effect on social innovation. This effect can be further amplified by harmonious passion (HP). Such passion certainly strengthens social entrepreneurs throughout the innovation process and consolidates the implementation phase of their projects. Practical implications This study highlights the importance of ethics in the process of social innovation. Ethics acts directly or through HP to stimulate social innovation. This passion enables taking actions and favors the creation of innovative social projects. Originality/value These findings add value to the previous literature by introducing ethics into the entrepreneurial passion theory and exploring new factors that promote social innovation.

Major catalysts, e.g. deregulation, global competition, technological breakthroughs, changing customer expectations, structural changes, excess capacity, environmental concerns, less protectionism, etc., are reshaping the landscape of corporations worldwide. Assumptions about predictability, stability and clear boundaries are becoming less valid as two key actors have a clear impact on the nature of competitive space: agents with knowledge and interactions. IJIE covers new concepts of strategy and organisation as competitiveness of companies increasingly depends upon exploiting the new strategic potentials of intellect/service technologies. Contents: IJIE publishes high-quality original papers and it is double blind peer-reviewed. It presents strategies, resources, methodologies, tools, and techniques, aimed to unfold key aspects related to intellect and service technologies, relevant for research and practice. Both theoretical and empirical papers are welcome as well as qualitative and quantitative studies. Special Issues devoted to important topics within the aims and scopes of the Journal are also considered.

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