Purpose -Appreciating the limited empirical research in the knowledge management (KM) field, the purpose of this paper is to investigate the relationship between marketing knowledge management (MKM) and performance in Jordanian telecommunications organizations (JTOs). Design/methodology/approach -A quantitative methodology is adopted in which a model is developed, and hypotheses are stated, in order to examine the proposed relationship between MKM assets and capabilities and JTOs' performance. A highly structured questionnaire is developed and distributed to a sample of 339 managers in JTOs. With a response rate of 92 percent, 312 questionnaires are returned; the number of valid and usable questionnaires is 292. Using exploratory and confirmatory factor analyses, MKM assets are classified into built-and invested-in marketing assets, while MKM capabilities are classified into internal and external marketing capabilities. Furthermore, JTOs' performance is classified into three dimensions: market, customer, and financial performances. Structural equation modeling is utilised to test the stated hypotheses and model. Findings -Empirical findings indicate that MKM assets and capabilities have a positive effect on the overall performance of JTOs, with all its dimensions. Built-in marketing assets show the strongest influence on market performance, internal marketing capabilities show the strongest influence on customer performance, while external marketing capabilities show the strongest influence on financial performance. On the other hand and despite showing the least influence on financial and market performances, invested-in marketing assets have maintained a positive relationship with all dimensions of JTOs' performance. Practical implications -A holistic approach should be adopted when addressing MKM. MKM assets and capabilities should be applied collectively in a competitive manner that reflects on organizational performance. This requires constant consideration of available marketing assets and capabilities, with continuous investments in developing and acquiring marketing assets. While financial measures are generally used in assessing KM contribution, other non-traditional measures should be applied in order to give a more realistic and holistic view of MKM contribution to organizational performance. Originality/value -Focusing on MKM assets and capabilities, the paper introduces a new perspective of MKM in Jordan, as a developing country. While focusing on a special scope of KM, i.e. MKM, the paper provides further empirical support to the relationship between KM and organizations' multiple dimensions of performance. The fact that this is the first empirical study conducted in Jordan where KM research is relatively scarce, adds to its originality.

The purpose of this paper was to explore the current and potential use of Facebook for learning purposes by Jordanian university students. The paper attempted to compare such use with other uses of Facebook. Further, the paper investigated Jordanian university students' attitudes towards using Facebook as a formal academic tool, through the use of course-specific Facebook groups.To that end, quantitative data were collected from a sample of 451 students from three Jordanian public universities. Findings indicated that the vast majority of Jordanian students had Facebook accounts, which echoes its popularity amongst Jordanian youth compared to other types of online social networking sites. While both "social activities" and "entertainment" were the primary motivators for Jordanian students to create and use Facebook accounts, a growing number of them were using Facebook for academic purposes too. Further, Jordanian students had a positive attitude toward the use of "Facebook groups" as an educational tool for specific courses, and under specific conditions. Based on its findings, the paper provides suggestions for Jordanian higher institutions to invest in the application of Facebook as a formal academic tool.

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The study applied DeLone and McLean's IS success model in the mandatory context of online registration system (ORS) in one Jordanian university. Six dimensions were used to asses ORS success from the perspective of system users, i.e. students (information quality, system quality, service quality, user satisfaction, net benefits and intention to use). Consistent with DeLone and McLean's suggestion, the study focused on the "intention to use", rather than "use", dimension to accommodate the mandatory nature of ORS. Quantitative data was collected, through a questionnaire instrument, from a sample of 1360 undergraduate students studying in different faculties at the university. Statistical analysis of the study's model was conducted using "SmartPLS" software, version 2.0.M3. Empirical analysis has underlined the multidimensional and interdependent nature of ORS success. Furthermore, empirical examination of the model's hypotheses has indicated that students' "intention to use" ORS is dependent on system quality, service quality, user satisfaction and net benefits.

2014),"The impact of cultural sensitivity and information exchange on relationship quality", Marketing Intelligence & Planning, Vol. 32 Iss 7 pp. 754-768 http://dx.If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -The purpose of this paper is to examine the validity and reliability of marketing culture measurement scale developed by Webster (1990Webster ( , 1993 in the context of Jordanian tourism restaurants industry. Further, the paper aims to assess the impact of marketing culture, and its dimensions, over Jordanian restaurants performance. Design/methodology/approach -A structured and self-administered survey was employed targeting managers and employees of tourism restaurants operating in Jordan. A sample of 334 of tourism restaurants managers and employees were involved in the survey. A series of exploratory and confirmatory factor analyses were used to assess the research constructs dimensions, unidimensionality, validity, and composite reliability. Two structural path models analyses were also used to test the hypothesized relationships of the research model. Findings -The empirical findings indicate that marketing culture dimensions are found to be seven rather than six dimensions as proposed by the original model; service quality, interpersonal relationships, management-front-line interaction, selling task, organization, internal communication, and innovativeness. A new dimension is found, named as management-front-line interaction, which exerted a positive and significant effect on restaurants performance. The structural findings indicate that the marketing culture "construct" has a positive and significant effect on restaurants performance, meanwhile only three out of seven of its dimensions exerted a positive and significant effect on restaurants performance; innovativeness, management-front-line interaction, and organization, respectively. Research limitations/implications -Theoretically, the author examined only seven components of marketing culture; meanwhile there could be other factors of marketing culture, or other organizational factors, that may affect restaurants performance. Empirically, the research has also examined the effect of marketing culture on restaurant financial performance only. ...