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Abstract

Thailand's One Tambon One Product (OTOP) branded handicraft and food export program in 2016 reached nearly US$3billion, with products coming from approximately 6,000 community-based enterprises (CBE) and small-medium enterprises (SME) countrywide. The OTOP movement is a global program, with communities in China, Malawi, South Africa, Thailand, Laos, and the Philippines. This study examined the influences of perceived quality, competitiveness, trust, and distribution satisfaction on entrepreneurial export performance strategy using the OTOP product brand. Structural equation modeling used LISREL Version 9.1 to conduct a confirmatory factor analysis and test the hypothesized interrelationships on the variables influencing export performance strategy. Results showed that product quality, trust, distribution capability, and competitiveness are important factors influencing export performance strategy. It was also interesting to note that the majority of the 500 entrepreneurs (94.4%) either owned or worked in groups that had 50 or less employees.

With extended reality (XR) technology on the rise in aviation education, we evaluated the perceptions of Thai students on an inexpensive and classroom-friendly virtual reality (VR) system and software combination, as an introduction to flying an aircraft. In addition to cost-effectiveness, consumer grade technology also provides greater portability than traditional full-flight simulators. Third year aeronautical engineering and commercial pilot undergraduate program international students were exposed to a brief VR experience using a PlayStation 4 console (PS4) with PlayStation VR (PSVR) and Ultrawings software. Subsequently, in-depth qualitative interviews were analyzed via thematic coding. The student responses were mostly positive and enthusiastic, but also identified issues with hardware and software (screen door effect, limited peripheral vision, less than optimal interaction controls, and lack of haptic feedback). Using thematic coding, responses were categorized into; head mounted device, controls and controllers, plausibility illusion, place illusion, embodiment illusion, academic value and entertainment value. Following respondents’ positive responses on certain identified critical points, we recommend further study using other hardware and software combinations.

This study is in regards to Russia Geo-economic interest and influence in Shanghai CooperationOrganization and the importance of SCO as a sufficient Eurasian organization's leadership in energy market and the prospective of Russia to affect the energy market and energy reserve as a major authority within the organization Navidreza Ahadi et al.

Abstract

The transformation of the real economy to the virtual economy is one of the necessary ways for social and economic development. By analyzing the definition of real economy and virtual economy, the relationship between them, and the relationship between finance and virtual economy, a feasibility analysis model for the transition from real economy to virtual economy is designed based on association rule algorithm, and provide feasibility analysis for “from entity to virtual.” At the same time, based on the scale measurement theory of virtual economic cycle, this paper establishes the rule-constrained Apriori algorithm model. Then, the input-output structure decomposition method is used to analyze the feasibility of the transformation from the real economy to the virtual economy. Through the analysis, we know that the multiplier value in the real economy is higher than that in the virtual economy, which promotes the substantial growth of its own output. The total amount of virtual economy is growing rapidly, but economic transformation is incomplete. The expansion of the real economy has increased the total output value of virtual laser machines. Therefore, the feasibility of transforming from a real economy to a virtual economy has a good relationship.

Over the past several years the COVID-19 pandemic has devasted Thailand’s economy while simultaneously destroying the ability of numerous snack food enterprises to sell their home-grown products domestically and to export to the broader international community. Therefore, the purpose of the research was to investigate which factors affected the export performance (XPE) of Thai One Tambon One Product (OTOP) entrepreneur snack food products. From a list of OTOP export producers, the authors used systematic random sampling across six Thai regions to select the study’s 311 export entrepreneurs. The structural equation model (SEM) analysis used LISREL 9.1 to determine the validity of the causal model and the variable interrelationships and how they affected OTOP snack food XPE. The SEM results revealed that innovative products (IPT), innovative processes (IPS), packaging design (PAD), the marketing mix strategy (MMS), and product quality (PDQ) all positively influenced XPE. Also, the total effect values for MMS, PAD, PDQ, IPT, and IPS, were 0.27, 0.22, 0.21, 0.15, and 0.05, respectively. Nine of the eleven hypotheses examined were supported, with PAD being shown to strongly influence MMS. This paper makes a significant contribution to the global discussion concerning rural poverty reduction, rural employment, and entrepreneurial handicraft export performance.