Classification is a well-studied machine learning task which concerns the assignment of instances to a set of outcomes. Classification models support the optimization of managerial decision-making across a variety of operational business processes. For instance, customer churn prediction models are adopted to increase the efficiency of retention campaigns by optimizing the selection of customers that are to be targeted. Cost-sensitive and causal classification methods have independently been proposed to improve the performance of classification models. The former considers the benefits and costs of correct and incorrect classifications, such as the benefit of a retained customer, whereas the latter estimates the causal effect of an action, such as a retention campaign, on the outcome of interest. This study integrates cost-sensitive and causal classification by elaborating a unifying evaluation framework. The framework encompasses a range of existing and novel performance measures for evaluating both causal and conventional classification models in a cost-sensitive as well as a cost-insensitive manner. We proof that conventional classification is a specific case of causal classification in terms of a range of performance measures when the number of actions is equal to one. The framework is shown to instantiate to application-specific cost-sensitive performance measures that have been recently proposed for evaluating customer retention and response uplift models, and allows to maximize profitability when adopting a causal classification model for optimizing decision-making. The proposed framework paves the way toward the development of cost-sensitive causal learning methods and opens a range of opportunities for improving data-driven business decision-making.
In the majority of executive domains, a notion of normality is involved in most strategic decisions. However, few data-driven tools that support strategic decision-making are available. We introduce and extend the use of autoencoders to provide strategically relevant granular feedback. A first experiment indicates that experts are inconsistent in their decision making, highlighting the need for strategic decision support. Furthermore, using two large industry-provided human resources datasets, the proposed solution is evaluated in terms of ranking accuracy, synergy with human experts, and dimension-level feedback. This three-point scheme is validated using (a) synthetic data, (b) the perspective of data quality, (c) blind expert validation, and (d) transparent expert evaluation. Our study confirms several principal weaknesses of human decision-making and stresses the importance of synergy between a model and humans. Moreover, unsupervised learning and in particular the autoencoder are shown to be valuable tools for strategic decision-making.
No abstract
Applying causal methods to fields such as healthcare, marketing, and economics receives increasing interest. In particular, optimising the individual-treatment-effect – often referred to as uplift modelling – has peaked in areas such as precision medicine and targeted advertising. While existing techniques have proven useful in many settings, they suffer vividly in a dynamic environment. To address this issue, we propose a novel optimisation target that is easily incorporated in bandit algorithms. Incorporating this target creates a causal model which we name an uplifted contextual multi-armed bandit. Experiments on real and simulated data show the proposed method to effectively improve upon the state-of-the-art. All our code is made available online at https://github.com/vub-dl/u-cmab.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.