Esta investigación muestra la creación de un modelo vivo de medición de la Responsabilidad Social (RS), adaptado al estado de Querétaro, que funciona como una plataforma que orienta el sistema de gestión empresarial hacia la RS. El modelo busca atender la inquietud del sector productivo sobre la posibilidad de impactar positivamente en su entorno social y ambiental.
ABSTRACT:
This research shows the creation of a Business Social Responsibility Model, that works as a platform to orient its administrative system toward social responsibility. The model searches to understand the concern of the productivity sector that sees the social Responsibility as a possibility to positively impact its social and environmental setting.
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