The scarcity of research on the public's responses towards corporate social responsibility (CSR) in developing countries has inspired this research. The research is aimed at studying the consumers' awareness of, their attitude and behavioural intentions towards socially responsible companies in the Egyptian market. The relevant CSR literature was recapitulated into a conceptual framework, and an empirical study was conducted through a mixed research design. Exploratory qualitative interviews were conducted with corporate managers of a sample of five companies in the Egyptian market. Then, a descriptive quantitative research was conducted through a survey on a non‐probability sample of consumers. The results revealed that consumers in Egypt are actually aware of the CSR concept and even tend to develop positive attitude towards socially responsible companies. Yet, when it comes to the evaluative purchasing criteria that consumers value the most, economic criteria are apparently still given a priority over the social criteria.

This research aims at exploring the status of integrating Education for Sustainable Development (ESD) in higher management education in the Arab region. The universities in the Arab region have lately emphasized internationalization in their educational policies, aiming at improving their regional and global presence, as a major part of their national reforms. Such transformations will never take hold if education systems are not reformed to foster citizenship, ethics, and social responsibility. Therefore, the study adopted qualitative content analysis of the top 40 business schools that are ranked based on the Quacquarelli Symonds (QS) University Rankings in the Arab Region in 2016, as well as schools acting as signatories of the United Nations Principles for Responsible Management Education (PRME). To analyze the integration of ESD at all educational levels, the relevant literature commonly emphasized upon the adoption of Ethics, Corporate Social Responsibility, and Sustainability (ECSRS). Hence, the content analysis involved critical identification of pre-selected keywords under the ECSRS theme throughout the sampled universities’ online content and “Sharing Information on Progress” reports, in light of institutional, curricular, and instrumental levels, expanding the work of Setó-Pamies and Papaoikomomou (2016). The results revealed that ECSRS is outlined in the sampled universities’ strategies mainly through their mission statements. ECSRS is incorporated to a great extent in the curriculum of undergraduate and postgraduate programs in the form of obligatory and elective courses. Yet, student extracurricular activities did not receive equivalent devotion. As for ECSRS research, over half of sampled universities had dedicated research centers mainly focusing on environmental sustainability, in addition to issuing sporadic publications on various ECSRS topics. Integrating ECSRS in university outreach is still considered marginalized.

Nowadays, the way consumers view the business-society relationship is subject to a radical shift that displays a changing mindset about the role and responsibilities expected from the for-profit sector. Pressured by the challenge to meet consumer demands, Corporate Social Responsibility (CSR) emerged as a trend among corporate practices. Companies are undertaking acts to help in the development of local communities. Procter and Gamble (P&G) is well-known for engaging in social initiatives that enhance the social welfare along with gaining profits. This case study highlights the dilemma that P&G Egypt is facing post 25 th of January revolution. Despite that the revolutionary mindset gives a room for companies to play a greater role in societal development, the accusations of corporate corruption and self-interest still pertain as a challenge against the success of social acts. Sustaining the current stream of social initiatives or undertaking new approaches remains an unanswered question for P&G Egypt in an attempt to achieve the business-social balance. This case study is based on personal communication with corporate officials. The main finding is that high skepticism levels among consumers highlights implications for corporations executing sociallyresponsible behaviors in the Egyptian context.

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