This study aims to demonstrate the digital leadership roles of Turkish sports journalists on Twitter individually and institutionally. During the Post Covid-19 pandemic process, journalists from institutional newspapers gained more active visibility, particularly on Twitter. Unlike traditional leadership roles, digital leadership is measured more within the context of interconnected relationships with followers and interactions on Twitter. Along with engaging followers on Twitter and attempting to address their interests and needs, sports journalists also compile their institutional and personal opinions and post them on Twitter. For this reason, in the present study, we analyzed the Twitter accounts of five well-known sports journalists actively engaged in Turkey and their institutional newspapers for one month. Then, we compared their followers, interactions, and contents. Accordingly, although online posts of sports journalists were less (n = 922) than the institutions they were employed in, they contrarily received more online interaction (e.g., retweet, mention, like). While 51.82% of Twitter posts shared by sports journalists reflected their own opinions and comments, the remaining 48.18% were typically in the form of mentions and retweets. The interactions of the sports journalists with their followers, at a rate of 28.83% in particular, were a significant rate for satisfying their followers' informational, enquiring, and practical needs. Indeed, such an attempt plays a critical role in the adoption of digital leadership roles by the followers of sports journalists. Contrary to traditional leadership roles, the number of followers and interaction rate were the main factors to signify digital leadership; however, aspects such as institution, age, and economic and social statuses were insignificant in the adoption of sports journalists as digital leaders on Twitter.

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Digital storytelling is the traditional storytelling carried out by using the digital tools. This narration is based on a process which involves sound, visuals, graphics, image, music and text in an interactive environment. Today the individuals who are not only the content consumers but also the content producers, quite often use the digital storytelling. Therefore, this study aims to analyse the relationship between the digital storytelling patterns and the level of self-respect. It was concluded at the end of the study that the most prominent motives of the participants for using the digital storytelling are communication, sharing information, having fun and overcoming boredom. Sharing the photos or videos of "anything" or of "themselves" in their moments/stories has the biggest percent among the participants' digital storytelling patterns. Sharing the photos or videos of "someone else" in their moments/stories constitutes the smallest percent. There is a meaningful difference between sharing a photo or video of one's self in moments/stories and the level of self-respect.

The advancements in the field of communication concurrently transpire throughout the evolution of the Internet and its accompanying tools. A free communication opportunity over the internet platform has resulted in the involvement of a sizable people mass in this digital environment. Individuals also pose variations in communication styles since Web 2.0 technology promotes interpersonal connection and communication. Such variations have resulted in modification and deformation in the Two-Stage Flow Theory, which is among the traditional communication models. According to the conventional definition, opinion leaders have the force to potentially influence society with their respective approaches and responses to various events and cases. They have revived alongside the changing media contexts. The transition in these platforms proceeds beyond the change in technology since they facilitate a significant portion of social change. Nowadays, opinion leaders appeal to eventuate social change since they have the potential to convey to a sizable mass of internet users. The vast majority of internet users are influenced by the attitudes and accessions of new opinion leaders while making decisions on their social life, political issues, products, and personal investments. On the one hand, people, groups, companies, and political structures that are aware of the indulgent aspects of the opinion leaders try to persuade them; on the other hand, these entities seek to generate their opinion leaders and forge a follower mass for them. The purpose of the study was to assess the concept of an opinion leader introduced by the Two-Stage Flow Theory and the new context in which it has emerged in light of the elaboration of modern communication technology. The study findings revealed that the Internet and its accompanying tools differed the recent opinion leaders from traditional ones; however, the most critical pillar of this differentiation was digital domains where opinion leaders appeal to large masses composed of different layers.

Yaşlıların televizyonun en önemli tüketicileri olmaları ve diğer yaş gruplarına kıyasla televizyon izleme sürelerinin belirgin bir şekilde fazla olması yaşlı bireyler ve televizyon ilişkisini önemli kılmaktadır. Türkiye'de ve dünyada yaşlı bireylerin giderek artan sayıları ve nüfustaki oranları televizyon-yaşlılık ilişkisinin tekrar araştırılmasını gerektiğini göstermektedir. Bu durum çalışmanın önemine işaret etmektedir. Çalışmanın amacı, yaşlı bireylerin medya kullanımı bağlamında televizyon izleme süreleri, nedenleri ve televizyonda hangi programları tercih ettiklerinin araştırılmasıdır. Aynı zamanda yaşlıların televizyon kullanımları, yaşam doyumu ve yalnızlık ilişkisi çerçevesinde incelenmiştir. Çalışma, Konya ilinde 28 Mayıs-9 Haziran 2018 tarihleri arasında 210 kişiyle yüz yüze anket yöntemiyle yapılmıştır. Çalışmanın bulgularına göre, yaşlıların sırasıyla en çok, televizyonu, radyoyu ve gazeteyi tercih ettikleri, en az tercih ettikleri aracın ise sosyal medya olduğu görülmüştür. Ankete katılanların, günlük ortalama beş saat televizyon seyrettikleri, gelişmeleri takip etmek ve boş zamanları değerlendirmek için bu aracı kullandıkları görülmüştür. Yaşlıların, program olarak ana haber bülteni ve yerli dizileri daha çok tercih ettikleri ve erkekler ve kadınlar arasında program tercihlerinin farklılaştığı bulgulanmıştır.