Computers have enabled diverse and precise data processing and analysis for decades. Researchers of humanities and social sciences are increasingly adopting computational tools such as artificial intelligence (AI) and machine learning (ML) to analyse human behaviour in society by identifying patterns within data. In this regard, this paper presents the modelling of teachers and students’ perceptions regarding gender bias in text books through AI. The data was collected from 470 respondents through a questionnaire using five different themes. The data was analysed with support vector machines (SVM), decision trees (DT), random forest (RF) and artificial neural networks (ANN). The experimental results show that the prediction of perceptions regarding gender varies according to the theme and leads to the different performances of the AI techniques. However, it is observed that when data from all the themes are combined, the best results are obtained. The experimental results show that ANN, on average, demonstrates the best performance by achieving an accuracy of 87.2%, followed by RF and SVM, which demonstrate an accuracy of 84% and 80%, respectively. This paper is significant in modelling human behaviour in society through AI, which is a significant contribution to the field.
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