The paper inspects the individual's personality concerning self, Crowd Ruler, members, and surrounding setting. It creatively examines the cause and conditions of why individuals make a phycological crowd around a Ruler. The larger the Crowd, the more the individual vanishes within and outwardly. The individual in the Crowd alters himself into a narcissist and, simultaneously, a sentinel toward others. His ego is above everything, so he wants to be a Ruler or the Ruler of the Crowd. On the outside, the gravitational force of collective psychosis and the fear of Crowd's breath convert him into an emotional and malevolent no-one. He loses vision in the Crowd, and his rationality turns off while instantaneous fury turns on. Purpose: This discourse aims at a society led by rationality where individuals live in harmony and peace. Methodology: The duality Crowd-Ruler is reviewed through experience while emotional processes in Crowd members and the Ruler are examined for the accounted social acts or behaviours. Findings: The notion of duality Crowd-Ruler is a sensitive matter because if leaders and decision-makers have this duality like a beacon, society suffers devastation. In addition, the mentality of duality Crowd-Ruler might come across through uncomfortable behaviour in everyday life and work situations. A simple tool to avoid conversion to a No-one is by not thinking, speaking, or writing with "We". Originality: The paper examines first the cause of Crowd making and then outlines the effects of the Crowd eventually on the identity of its members which is the No-oneness
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