for their valuable comments on earlier drafts of this paper. The first author was supported by grants G03.91 by the Fund for Scientific Research (Belgium) and grant OT/03/07 and OT/07/13 by the Research Board of the K.U.Leuven. Financial support by Rogil is gratefully acknowledged.

We propose that negative affect can induce people to engage in risky decisions. We test two alternative hypotheses as to how this effect may emerge. The mood repair hypothesis states that risky choices in risk decision making serve as a means to repair one's negative affect. The depletion hypothesis, in contrast, states that risky choices in risk decision making are the mere consequence of a state of depletion resulting from engagement in active mood regulation attempts. The results of a first laboratory study establish a link between risky choices in risk decision making and negative affect. Subsequent experiments provide evidence that depletion due to active mood regulation attempts, rather than mood repair, is the underlying process for this link.

No abstract

Although it is widely assumed that religiosity plays an important role in individuals' attitudes about death, research to date has failed to reveal consistent associations between religiosity and death attitudes. Drawing from D. M. Wulff's (1991) multidimensional model of religiosity, the authors examined associations between religious attitudes as measured by the Post-Critical Belief Scale and death attitudes as assessed by the Death Attitude Profile--Revised. In total, 471 Dutch-speaking Belgian adults completed both questionnaires. Hierarchical multiple regression analyses were used to asses the unique contribution of the religious attitudes in the prediction of the death attitudes. First, results show that religious people are more likely to endorse an approach acceptance attitude toward death, indicating that religiosity as such is related to belief in an afterlife. Second, people holding a literal attitude toward religion report more death anxiety, indicating that the processing of religious contents is related to defensiveness toward death. Finally, the specific combination of the two dimensions seems important in the prediction of a neutral acceptance attitude. The relevance of our findings for future research on religiosity and death attitudes is discussed.

and Vohs (2007) sketch a theory of free will as the human ability to exert self-control. Self-control can produce goal-directed behavior, which free will conceptualized as random behavior cannot. We question whether consumer psychology can shed light on the ontological question of whether free will exists. We suggest that it is more fruitful for consumer psychology to examine consumers' belief in free will. Specifically, we propose that this belief arises from consumers' phenomenological experience of exercising self-control in the face of moral or intertemporal conflicts of will. Based on extant literature in philosophy, psychology, and economics, we offer both a narrower conceptualization of the nature of self-control problems and a more general conceptualization of self-control strategies, involving not only willpower but also precommitment. We conclude with a discussion of the consequences of consumers' belief in free will.