Cross-pollination has been associated with improved fruit set, weight, and shortened time to ripening in southern highbush blueberry [SHB (Vaccinium corymbosum interspecific hybrids)]. Because of this, growers commonly plant two or more cultivars in small blocks to facilitate cross-pollination. However, many SHB cultivars may vary in the degree of improvement in each parameter after cross-pollination. Understanding the impacts of cross-pollination on a particular cultivar is crucial to forming planting recommendations, particularly as growers begin to transition to fields designed for machine harvest where large solid blocks would increase the harvest efficiency. The objective of this study was to examine the effects of cross- and self-pollination among 13 commonly planted or newly released SHB cultivars. Cross-pollination typically improved fruit set, fruit weight, and seed number while decreasing the average days to harvest. Cross-pollinated fruit always weighed more than self-pollinated fruit from the same cultivar, which was highly correlated to seed number per fruit. Although there was variation for each trait, interplanting with another unrelated cultivar sharing a similar bloom time remains the best recommendation to ensure early, high yield among these SHB cultivars.