Objective Skin health and beauty are a cornerstone of general well‐being in humans. Anti‐ageing cosmetics are used to provide a healthy and youthful appearance. Among the different cosmetic actives, antioxidants are incorporated in anti‐ageing products due to their beneficial effects in preventing and minimizing the signs of skin ageing. This work aims to understand how anti‐ageing formulations changed in the past 7 years regarding pure antioxidants composition. Methods Data were collected from anti‐ageing formulations commercialized in main stores and pharmacies in the Portuguese market. The study started on 2011 and was updated with products launched or whose composition has been renewed on 2013, 2015 or 2018. Results Ascorbic acid and tocopherol and their derivatives were consistently the most used antioxidants in anti‐ageing formulations; followed by niacinamide and retinyl palmitate. Seven ascorbic acid derivatives are currently used in anti‐ageing formulations while only three tocopherol derivatives were identified in this study. Several combinations of antioxidants were routinely found, mainly tocopherol (or tocopherol derivatives) with other antioxidants and tocopherol with tocopherol derivatives. We have not identified emerging antioxidants with great impact in anti‐ageing formulations even though niacinamide and retinyl palmitate exhibited over 10% more usage in 2018. Conclusion This insight is relevant to the cosmetic industry providing a better understanding of the scientific‐based formulation of modern cosmetics and supports the need for innovative antioxidants in anti‐ageing cosmetics.