The usage of integrated indicators is an essential characteristic for development program implementation of Russian higher education, including the competitiveness improvement program. The competitiveness improvement program is a project of the Government of theRussian Federationaimed at significantly increasing the competitive position of leading Russian universities in the global market for educational services and research programs (Project 5-100). Different groups of program participants face different positive and negative aspects of this management tool. One of the risks bound up with focusing on indicators is often called the mismatch of the indicator system focused on the international model of universities, and the role of universities as drivers for the regions’ development and sectors of the Russian economy. This risk requires a systematic assessment.The purpose of this study was to systematize the events of changing and using the indicator system in the program at various levels of management, taking into account the general context in which the program is implemented, to compare them with the indicators of individual universities and create an information basis for further comparison with university practices. Two universities of the 5-100 program, which have a strong tradition of working with both basic and high-tech industries, were selected as reference universities for a preliminary analysis.An important part of this study apparatus was the historical comparison method of changes in the indicator system in dynamics.
A question that often arises in expert discussions on how to combine the aspirations of universities for international competitiveness, and the development of partnerships with enterprises that need specific employees and developments.The hypothesis of our research is that there are options for strategies which can lead to achievement both of the above goals. The research is devoted to the practices of two universities (Ural Federal University named after the First President of Russia B.N. Yeltsin (UrFU) and the National Research Technological University "MISiS"), participants of the "5-100" project, in which, as the four stages of the Competitiveness Improvement Program are implemented (hereinafter PPK), there was a strengthening of global positions, as well as the development of cooperation with industry. This development is reflected in the texts of the roadmaps (hereinafter referred to as the DC), the dynamics of absolute and specific indicators, and the variety of forms of such interaction, including marketing strategies and strategic initiatives.To study this issue, a historical comparative content analysis of the changes in the DC of two universities was carried out, with an emphasis on the dynamics of changes in target models, especially the nature of reference groups and the practice of interacting with enterprises. Given the possibility of comparison, four elements of the university’s target model were selected for analysis: reference groups, missions, marketing strategies in key markets, changes in the composition of key initiatives.
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